The history of business strategy, so says my guest today, has been built on the idea that businesses must compete to win.
But what if the competitive model of business is now broken? In today’s interconnected world, could strategies to create competitive advantage actually be holding your business back?

Paul Skinner, a strategic consultant and social entrepreneur, presents an alternative model of collaborative advantage which you can use, he says, to drive a greater level of success that is better for you, better for your customers, and better for society.
Paul unpacks the idea in his brand new book called Collaborative Advantage: How Collaboration Beats Competition as a Strategy for Success.
This book is the indispensable guide that will help you rapidly accelerate the growth of your business or the impact of your non-profit organization by bringing the fuller, value-creating potential of the outside world inside your organization.
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