235: The Complete Guide to Creating Customers with Word of Mouth

With Talk Trigger authors Jay Baer and Daniel Lemin

Today marks the return of a two-time guest and the appearance of a first-time guest, all in one show!

One of my favorite authors, Jay Baer, is here, and he’s brought with him his co-author Daniel Lemin.

Jay Baer and Daniel Lemin

Their new book, out today, is called Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth.

For as long as you or I can remember, word of mouth has been a fantastically effective way to create customers, yet almost no business has an actual strategy to ignite conversations.

Talk Triggers gives you the practical framework you need to turn customers into volunteer marketers.

Listen in below as Jay, Daniel and I discuss their new book.

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234: How the Smartest Companies Use Learning to Engage, Compete and Succeed

With co-author Kelly Palmer

Keeping our skills in sync with fast-changing markets is the biggest challenge of our time

So says my guest today, Kelly Palmer, and her co-author David Blake.

kelly palmer

Kelly and David have written a brand new book called The Expertise Economy: How the Smartest Companies Use Learning to Engage, Compete and Succeed.

They say that, in order for companies and their employees to succeed, they need to focus on building skills for the future. The book shows how the most forward-thinking companies, big and small, are transforming their employees into experts and, ultimately, creating their biggest competitive advantage.

Listen in below as Kelly shares her “expertise” on The Expertise Economy.

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233: Stretched Too Thin with Jessica N. Turner

My guest today has been writing for years, first as a blogger via The Mom Creative and, more recently, as an author – including a Wall Street Journal bestseller.

I’m talking about Jessica N. Turner, author of the brand new book, out today, called Stretched Too Thin: How Working Moms Can Lose the Guilt, Work Smarter, And Thrive.

Jessica N. Turner

Jessica says working moms constantly battle the pull to do all the things well. From managing work and home responsibilities to being impacted by a lack of self-care and time for deep friendships, the struggle is real.

At the end of each day, many working moms are exhausted and stretched too thin. But this does not have to be the norm.

Listen in below (and share it with a mom you know) as she shares what she’s learned along the way.

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232: Adopt These Digital Habits for a More Balanced Life

With Arlene Pellicane, author of Calm, Cool, and Connected

Today’s guest is a great example of someone who should have been on the podcast before now, and numerous times to boot.

To make up for my oversite though, Arlene Pellicane and I will touch on several of her books in our conversation today.

arlene pellicane

We spend the majority of our time discussing concepts from her 2017 offering called Calm, Cool, and Connected: 5 Digital Habits for a More Balanced Life.

Another of her books we discuss is Growing Up Social: Raising Relational Kids in a Screen-Driven World, a book she co-wrote with New York Times bestselling author Dr. Gary Chapman.

More recently, Arlene released Parents Rising: 8 Strategies for Raising Kids Who Love God, Respect Authority, and Value What’s Right.

She’s is a delight to talk to and will offer a number of strategies for helping you and your family live a more satisfying and fulfilling life.

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231: How to Go From Overwhelmed to Highly Efficient and Reclaim Your Life with Kris Ward

Author of Win the Hour, Win the Day

Today’s guest knows how to get attention. In a good way, of course.

She reached out to me recently with her compelling story that included a personalized video she created.

kris ward

Kris shared with me that she was inspired to write the book when the cards life had dealt forced her team to move forward without her leadership for a time.

The resulting book is called Win the Hour, Win the Day: Time Management for Small Business.

In it, Kris hopes to help teach you how to accelerate your business beyond your wildest dreams while reclaiming time for yourself.

Time management, she says, isn’t about going faster or being in a constant state of high activity. It’s not about being busy; it’s about being productive. Amen!

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