Category Archives: Marketing

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451: How to Create, Live, and Sell a Powerful Personal Brand with Dr. Cindy McGovern

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My guest today used to live just a few miles away from me in Franklin, Tennessee. She also taught for a time at a well-regarded Nashville university (Belmont). Something I too have done (MTSU).

dr cindy mcgovern

Her name is Dr. Cindy McGovern. And her newest book just released in September. It’s called Sell Yourself: How to Create, Live, and Sell a Powerful Personal Brand.

She says that, no matter what your role or title is at work, selling is an important part of what you do―whether you’re selling a product, an idea, or a new way of doing things. But, before you can sell any of those things you have to sell yourself.

Creating your own personal brand―and promoting it in all you do―is essential to achieving your professional goals and getting ahead in life.

In the book, you’ll learn about how to apply the most effective selling strategies to your personal brand, and how these strategies can help you create and live a personal brand that will be easy to sell.

Intrigued? Click the play button below to learn more Dr. Cindy and her book.

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450: Primal Storytelling: Marketing for Humans with Anthony Butler

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Today’s guest has an incredible background. He served in Baghdad during the invasion of Iraq. And, somehow, he managed to take the corporate world by storm shortly after finishing his time in the service, despite not having previous business experience.

anthony butler

His name is Anthony Butler. Anthony has written a book that just came out in September.

It’s called Primal Storytelling: Marketing for Humans.

Two years into running his own digital agency, Anthony was stunned when a new client left. The work was good, they said, but the results weren’t consistent.

So, he set out to fix it—to design a reliable digital marketing system that would always come out ahead.

The result is a cutting-edge approach that combines evolutionary psychology with age-old story techniques to create high-performing digital content that cuts through the noise.

Whether you’re competing for local foot traffic or global downloads, Primal Storytelling will help you forge authentic connections with your audience, improve your brand performance in social media and SEO, and supercharge your content results.

Intrigued? Click the play button below to learn more Anthony and his book.

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446: The Only Business Metric That Matters with Jeremy Utley

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My guest today asserts that we all want great ideas, but few of us actually understand how great ideas are born. Innovation, he says, is not an event, a workshop, a sprint, or a hackathon.

It’s a result of mastering ideaflow, a practice that elevates everything else you do.

His name is Jeremy Utley, and he is the coauthor, along with Perry Klebahn of IDEAFLOW: The Only Business Metric That Matters.

They advocate a simple core principle: ideas matter. Instead of focusing on output, innovators focus on input. Instead of obsessing over quality, innovators generate quantity.

They argue that every problem is an idea problem at its core, and changing the way you think about any problem will unleash success. Innovation is a volume game, and the quantity of ideas drives quality.

Intrigued? Click the play button below to learn more Jeremy and his book.

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445: Peak Your Profits with Jeff Blackman

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When our guest is someone who’s been working in his Zone of Genius for as long as he has, you can rest assured you’re going to learn a lot!

jeff blackman

His name is Jeff Blackman, and he is the author of several books, including Peak Your Profit: The Explosive Business-Growth System.

Jeff reveals years of testing, research and development, and his explosive business-growth system that will show you step-by-step how to Peak Your Profits.

You’ll very quickly outdistance your competition and reach new levels of unprecedented success. That’s because Jeff proven, profit-producing strategies on the crucial areas of business development.

He helps you build sustainable opportunities to strongly improve your top and bottom lines.

Jeff’s book will help you grow your business and skyrocket your profitability—quickly, ethically, and dramatically—even in a tough economy.

Intrigued? Click the play button below to learn more Jeff and his book.

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436: The Undefeated Marketing System with Phillip Stutts

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Today’s guest has made some pretty incredible strides in the first four decades-plus of his life. When I was his age, I was floundering in year one as a solopreneur.

phillip stutts

For Phillip Stutts, he’s eight years in to running Win BIG Media (and Go BIG Media) and already at a BILLION dollars revenue! Needless to say, he knows his stuff.

In his new book called The Undefeated Marketing System: How To Grow Your Business and Build Your Audience Using the Secret Formula That Elects Presidents, Phillip shows you how his groundbreaking five-step marketing formula used by winning presidents and successful companies will also grow your business.

What if you could use this approach to convert customers in half the time, eliminate your financial risk, and secure huge profits? Well, now you can!

I hope you’ll click the play button below to learn more about Phillip and his work. For a summary, just keep scrolling.

Join in on our chat below

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