Category Archives: Marketing

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378: The 8 Step Blueprint To Building A Profitable Personal Brand Business with Mike Kim

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I first met Mike Kim at the first-ever Podcast Movement conference in 2014, and I liked him immediately. Unassuming, humble, but incredibly smart and well-spoken. My kinda guy.

Mike Kim

But that ain’t the half of it, as they say.

Mike is someone I have so much respect for. Everything he does, he does with absolute class. He’s an amazing teacher and a fantastic and confident public speaker.

And I love the fact that after meeting him nearly 8 years ago at that “little” conference, he’s finally coming out with a book (just one month before me), making it possible for me to have him on Read to Lead.

Mike’s new book, releasing next week, is called You Are the Brand: The 8-Step Blueprint to Showcase Your Unique Expertise and Build a Highly Profitable, Personally Fulfilling Business.

I hope you’ll click the play button below to learn more about Mike and his work. For a summary, just keep scrolling.

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363: The Common Path to Uncommon Success with John Lee Dumas

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On the day Read to Lead was launched back in July of 2013, I had prepared three interview episodes to release on that day.

john lee dumas

One of those interviews was with a guy who makes his first visit back in nearly 8 years. His name is John Lee Dumas, and if you’ve enjoyed listening to podcasts for any length of time, you’ve no doubt heard his name.

Since 2012, John has released over 3000 episodes of the award-winning Entrepreneurs on Fire, interviewing some of the world’s most successful entrepreneurs. In fact, for nearly the first 6 years, he released an episode every day of the week!

He’s earned millions helping others do the same with membership sites, courses, mastermind groups, and more.

His new book is called The Common Path to Uncommon Success: A Roadmap to Financial Freedom and Fulfillment, and it’s been hailed as the modern-day version of Napoleon Hill’s Think and Grow Rich.

I hope you’ll click the play button below to learn more about John and his work. For a summary, just keep scrolling.

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361: 12 Indispensable Success Secrets from the Hype Handbook with Michael F. Schein

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Several years ago, I had the pleasure of participating in a lively discussion at the New York Public Library on the topic of podcasting.

michael schein

On the panel with me were two other podcasters, one of whom has since written a book, and an incredibly stimulating book it turned out to be.

When the organizer of that event recently reintroduced us, I knew I had to have him on the show.

His name is Michael F. Schein and his new book, released in January, is called The Hype Handbook: 12 Indispensable Success Secrets From the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundry Breakers.

In short, Michael’s book suggests that if you’re a business owner, entrepreneur, executive, artist, activist, or thinker who can honestly say that you are truly trying to make the world a better place, it is your moral imperative to learn how to harness raw emotion and irrational thinking to your benefit.

If you’re uncomfortable promoting you and your own work but, deep down, know you need to, get this book now!

I hope you’ll click the play button below to learn more about Michael and his work. For a summary, just keep scrolling.

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352: How to Get Paid for What You Know with Jonathan Milligan

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My guest today is one of those guests who has had an impact on my life personally,

If you were a part of my book club at any point (Read to Lead University), then you can thank Jonathan for that. He coached me through the launch.

jonathan milligan

I continue to learn from him every day, which makes it a privilege to have him on the show to talk about his first ever traditionally published book.

That book is called Your Message Matters How to Rise Above the Noise and Get Paid for What You Know.

Jonathan, who is a blogger, speaker, and business coach, gives you a simple four-step framework to rise above the noise and build a read business.

I hope you’ll click the play button below to best learn how to get paid for what you know. For a summary, just keep scrolling.

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336: Building an Unbeatable Business with Square Co-Founder Jim McKelvey

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When my wife Annie first launched her side business, one of the most difficult parts of the process was making her business credit card ready.

If you’ve ever gone through this process for your own business, you know exactly what I’m talking about.

jim mckelvey

The paperwork, the contracts, the fees, who could make sense of it all? You might say it was a business model ripe for disruption.

Enter Jim McKelvey and Jack Dorsey, co-founders of Square.

For my wife, her business launch overlapped with the existence of Square, and it wasn’t long before we were canceling contracts and paying the accompanying penalties so that she could say “hello” to the gift-from-heaven that was Square.

Jim McKelvey has a new book out, released earlier this year, called The Innovation Stack: Building an Unbeatable Business One Crazy Idea at a Time.

My biggest take-away from our conversation is not to count yourself out thinking you can’t do something just because no one else has yet. The world may in fact be waiting for you to make it happen.

Want to hear more? You know what to do. Click the play button below to join our conversation now, or keep scrolling for a summary.

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