My guest today asserts that we all want great ideas, but few of us actually understand how great ideas are born. Innovation, he says, is not an event, a workshop, a sprint, or a hackathon.
It’s a result of mastering ideaflow, a practice that elevates everything else you do.
His name is Jeremy Utley, and he is the coauthor, along with Perry Klebahn of IDEAFLOW: The Only Business Metric That Matters.
They advocate a simple core principle: ideas matter. Instead of focusing on output, innovators focus on input. Instead of obsessing over quality, innovators generate quantity.
They argue that every problem is an idea problem at its core, and changing the way you think about any problem will unleash success. Innovation is a volume game, and the quantity of ideas drives quality.
Intrigued? Click the play button below to learn more Jeremy and his book.
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In today’s episode, I ask Jeremy to share why he believes:
- There’s no such thing as a creative person; rather it’s a skillset you develop or don’t
- Creativity is important to every organization, not just the “creative” ones
- Some of the misconceptions that keep individuals and teams from innovating more routinely
- And lots more!
Jeremy’s New Book (written with Perry Klebahn)
Order you copy of IDEAFLOW: The Only Business Metric Matters right now!
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Purchase a copy of my new book (written with Jesse Wisnewski) Read to Lead: The Simple Habit That Expands Your Influence and Boosts Your Career. There, you can also download the introduction and first chapter for free!
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Jeremy in Action
Books Jeremy Recommends
Surely You’re Joking, Mr. Feynman! by Richard P. Feynman
The Idea Factory by Jon Gertner
Shoe Dog by Phil Knight
Play Nice, But Win
Check Out These Additional Resources
Grab a copy of Jeremy’s book now.
Find out more about Jeremy at his website.
Inquire about hiring Jeremy to consult your team.
Connect with Jeremy on Twitter and LinkedIn.
Mentioned by Jeff
Nobel Prize-winning physicist Richard Feynman’s 12 Favorite Problems comes from the following quote:
“You have to keep a dozen of your favorite problems constantly present in your mind, although by and large, they will lay in a dormant state. Every time you hear or read a new trick or a new result, test it against each of your twelve problems to see whether it helps. Every once in a while there will be a hit, and people will say, “How did he do it? He must be a genius!”
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