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239: How to Master Content Strategy with Pamela Wilson

Maximize Your Reach and Boost Your Bottom Line

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My guest today, Pamela Wilson, has been helping people get their ideas out into the world since 1987.

She started her career as a marketing consultant and graphic designer and began her online business – bigbrandsystem.com – in early 2010.

Pamela Wilson

At BIG Brand System, she helps ambitious people build online businesses based on their hard-earned expertise – and without the usual overwhelm. She does this through free content on her site, targeted programs, coaching, and her mastermind group.

Pamela first appeared on the podcast to discuss her last book Master Content Marketing, back in November of 2016. That book is a companion to her new book.

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238: 8 Surefire Ways to Dramatically Grow Your Business by Becoming the Obvious Choice

Grab below my free PDF that accompanies this episode

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In today’s solo episode, I dive into what I’ve learned over the last 10+ years about standing out as an organization or personal brand.

A complete grasp of these concepts is what allowed me to successfully navigate leaving my traditional job and venturing out onto my own over five years ago.

Jeff Brown

I’ve given talks on this topic more and more this year and adapted this episode from my slides.

If you’d like to view my slides later, or while you’re listening to the episode, simply scroll down and enter your first name and email address to grab the free PDF.

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237: How the Disruption of Education Helps Lifelong Learners and Experts with Something to Teach

With author Danny Iny

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I’m not sure why, but if you’ve written a book and your name is Dan or Danny, you have a greater likelihood of appearing on Read to Lead.

It must just be a name that parents of sons who are also fans of books just happen to like.

danny iny

In the case of today’s guest, I’m talking about our latest Dan(ny). More specifically, Danny Iny.

Danny is a high school dropout who managed to eventually earn an MBA from Canada’s elite Queen’s School of Business.

He’s now written nine books including Leveraged Learning (the book we’re discussing today), along with Engagement from Scratch!, The Audience Revolution, and two editions of Teach and Grow Rich.

Danny’s work is followed by more than 100,000 experts and professionals across various outreach channels (email, social media, blog, column on Inc.com, etc.), and over the course of the last few years they’ve invested over $10M toward training on the Leveraged Learning opportunity through his books and acclaimed courses, such as the Course Builder’s Laboratory.

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236: Managing Talent Risk in a High-Stakes Technical Workforce

Featuring Do You Have WHO It Takes author Steve Trautman

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My guest today is a former Microsoft and Expedia employee. He has also founded his own knowledge transfer and consulting company.

I’m talking about Steve Trautman. His previous books include Teach What You Know: A Practical Leader’s Guide to Knowledge Transfer through Peer Mentoring and The Executive Guide to High-Impact Talent Management, a book co-written with David DeLong. 

steve trautman

Steve’s latest book is called Do You Have WHO It Takes? Managing Talent Risk in a High-Stakes Technical Workforce.

In it, Steve offers revolutionary yet practical ideas for every level of an organization (including the corporate board) so that you can manage talent risk with clear, measurable, and relevant date.

And, he goes beyond academic theory to include a talent risk methodology, scripts for critical conversations, case studies, and useful tools gleaned from his own experience.

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235: The Complete Guide to Creating Customers with Word of Mouth

With Talk Trigger authors Jay Baer and Daniel Lemin

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Today marks the return of a two-time guest and the appearance of a first-time guest, all in one show!

One of my favorite authors, Jay Baer, is here, and he’s brought with him his co-author Daniel Lemin.

Jay Baer and Daniel Lemin

Their new book, out today, is called Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth.

For as long as you or I can remember, word of mouth has been a fantastically effective way to create customers, yet almost no business has an actual strategy to ignite conversations.

Talk Triggers gives you the practical framework you need to turn customers into volunteer marketers.

Listen in below as Jay, Daniel and I discuss their new book.

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