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313: Building a Compelling Subscription With Robbie Kellman Baxter

Author of the new book, The Forever Transaction

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It’s true. While working out the details in booking today’s guest for the show, I found another email exchange we’d shared nearly five years ago.

In this brief exchange, we talked about her coming on to the show. That visit NEVER materialized!

robbie kellman baxter

Why? Because I completely lost or forgot about the email.

Well, it’s time to right that wrong. Thankfully, she had no recollection of that first email and agreed again to come on. 🙂

Her latest effort is a book called The Forever Transaction: How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave.

It is an excellent follow up to her first book, you know, the one I missed out on telling you about all those years ago.

With The Forever Transaction, you have everything you need to build durable, long-term relationships with every customer, and leverage them for ultimate business success – today, tomorrow, and forever.

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312: The Vision-Driven Leader with Michael Hyatt

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As I say in today’s podcast, I buy this author’s books before I even know what they’re about.

There are only a few of these kinds of authors on my list, but Michael Hyatt is one of them.

michael hyatt

His latest effort is a book called The Vision Driven Leader: 10 Question to Focus Your Efforts, Energize Your Team, and Scale Your Business.

It is, in my estimation, a book that EVERY leader needs to read, especially now, what with all that is going on in our world today (I’m looking at you COVID-19).

As Michael writes in the book, “…a mission defines what a business is, a vision describes where it’s going. Mission is here; vision is still out there. Mission is now; vision is next.”

The Vision Driven Leader takes you step-by-step from why to what and then how.

Your business will never be the same.

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311: The Life-Changing Power of Trusting Yourself

With You've Got This author Margie Warrell

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Today’s guest is one of my favorite people to interview. She always brings her A-game.

This marks her third appearance on the podcast, and for good reason.

margie warrell

She brings her A-game to all her books as well. Her name is Margie Warrell and her latest is a book called You’ve Got This: The Life-Changing Power of Trusting Yourself.

Margie asserts that we all have moments when we succumb to doubt and let our fears call the shots. Each time they do, we limit our lives.

It’s why learning to trust in ourselves is crucial to rising above our biggest challenges and enjoying true happiness and success ― in our careers, relationships, leadership, and life.

When we trust ourselves to handle anything, it liberates us for everything.

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310: Leading with Gratitude with Adrian Gostick

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When I first became aware of today’s featured book, I wasn’t convinced an entire book on the topic was necessary.

The idea of showing gratitude seems, well, pretty straightforward. We all know what it means, and most of us can recognize the value of showing it on occasion.

adrian gostick

The problem is most of us aren’t nearly as effective at is as we think we are (kind of like our assessment of our own driving skills).

And, as it turns out, there was much for me and, I think, you to learn about this soft skill.

Adrian Gostick is the co-author, along with Chester Elton, of Leading with Gratitude: Eight Leadership Practices for Extraordinary Business Results.

Together, they introduce eight simple ways managers can show employees they are valued. And, they supplement their insights and advice with stories of how many of today’s most successful leaders—such as Alan Mulally of Ford and Hubert Joly of Best Buy—effectively incorporated gratitude into their leadership styles.

Showing gratitude isn’t just about being nice, it’s about being smart—really smart—and it’s a skill that everyone can easily learn.

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309: Discussing the Art of Doing Nothing with Celeste Headlee

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Today’s guest wins the prize – if there indeed were a prize – for fastest repeat appearance on the show.

That’s right, we first heard from Celeste Headlee when we chatted about her last book.

celeste headlee

Her new book, out today, is called Do Nothing: How to Break Away from Overworking, Overdoing, and Underliving.

Wow, is it an eye-opener, challenging conventional wisdom on a number of topics.

From the book’s inner jacket: “Burnout is now classified as a legitimate medical diagnosis according to the World Health Organization. Do Nothing offers an understanding of how we’ve arrived at this point and how to break the cycle.”

Let’s indeed break that cycle, shall we?

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