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302: Never Go With Your Gut with Gleb Tsipursky

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Nothing drives a business toward disaster as fast as poor decision making.

Behavioral economics and cognitive neuroscience studies reveal that our flawed mental patterns — what scholars call cognitive biases — trigger the poor decisions at the root of countless business disasters.

gleb tsipursky

And that chestnut advice to “go with your gut” is actually a strategic error that costs organizations and careers.

So says today’s guest Gleb Tsipursky, author of a new book called Never Go With Your Gut: How Pioneering Leaders Make the Best Decisions and Avoid Business Disasters.

Listen to learn how to improve your business decision-making in easy but essential steps, and rely on data and evidence over emotion.

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301: Delivering the Ultimate Customer Service Experience with Micah Solomon

Author of Ignore Your Customers (and They'll Go Away)

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Today’s guest is a fireball of personality. He is a joy to talk to and possesses what you might call Automatic Positivity (more on that concept inside the show).

His name is Micah Solomon and he is the world’s leading authorities on customer service, the customer experience, consumer trends, hospitality, and company culture.

micah solomon

He is also a consultant, keynote speaker, trainer, and training designer in these subjects, and the author of several books. He is, simpy put, “the customer service turnaround expert.”

His latest book is called Ignore Your Customers (and They’ll Go Away): The Simple Playbook for Delivering the Ultimate Customer Service Experience.

I read it from cover to cover and enjoyed Micah’s refreshing and, at times, humorous writing style.

Listen to learn what it takes to turn ho-hum customer interaction into one that drives customer engagement and lifelong loyalty.

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300: Sharpen Your Marketing Message and Cut Through the Noise with Bill Cates

Featuring the book Radical Relevance

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I am fortunate to be able to meet a consistent amount of pretty incredible people.

That’s partly because of other incredible people who are thoughtful enough to make the effort when they know someone I need to know.

bill cates

Such is the case with today’s guest. I have to give a big thanks to William Wright over at the Financial Professionals Group for introducing me to Bill Cates.

I love Bill’s new book and I think you will too. It’s called Radical Relevance: Sharpen Your Marketing Message, Cut Through the Noise, Win More Ideal Clients.

Bill has been helping others effectively market their message since the late 70s.

If you’re certain you have a solution to your top prospects’ problems, but just can’t seem to capture their attention, then this book is for you.

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299: Unlock Your Power to Influence, Lead, and Create the Impact You Want

With Contagious You author Anese Cavanaugh

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Regardless of where you are in your career, today’s guest says, how you show up matters.

Your intentions, energy, and presence as a leader set the tone, creating a positive – or negative – culture and results.

In her follow up to Contagious Culture, Anese Cavanaugh offers the tools, and inspiration we need to become dynamic leaders who have the power to influence and create the impactful change we want to experience.

anese cavanaugh

That new book is called Contagious You: Unlock Your Power to Influence, Lead, and Create the Impact you Want.

In it, she shows you how to own your leadership and effectively guide, inspire, and serve those around you.

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298: Master Your Code with Darren J. Gold

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A few weeks ago, I summarized what I considered to be my favorite book of the year. That book is The Infinite Game by Simon Sinek.

With respect to Simon, after reading the book by this week’s guest, I couldn’t help but wonder if I’d made that declaration too soon.

Darren J Gold

Suffice it to say, Darren J. Gold has written a book you need to go out and buy as fast as you can.

It’s called Master Your Code: The Art, Wisdom, and Science of Leading an Extraordinary Life.

This book is one that, according to former Home Depot chairman and CEO, Frank Blake, is a “must-read for anyone interested in leadership and human potential.”

If it’s a life of joy, fulfillment, and happiness you desire (and who doesn’t) then make sure you listen to this conversation.

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