According to today’s guest, as brands “we must dedicate ourselves to becoming a facilitator of the transformations people want to make in their lives.”
The reason, according to Tara-Nicholle Nelson, is because of the number-one factor limiting your company’s success. Disengagement.
She dives into this and more in her new book, The Transformational Consumer: Fuel a Lifelong Love Affair With Your Customers By Helping Them Get Healthier, Wealthier, and Wiser.
In it, she reveals a Transformational Consumer Framework to help you elevate how you think about everything: your customer, what you sell, your marketing, the competition, and your team.
For more on this topic, just click the play button below. You’ll be glad you did. And, to enter to win a copy of Tara’s book, just click here.
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In today’s episode, Tara and I discuss:
- The number-one limiting factor for nearly every business
- The danger in trying to motivate the unmotivated
- Why it’s necessary to rethink every aspect of your business
- …and much more!
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Tara’s Latest Book
You can order your copy of The Transformational Consumer: Fuel a Lifelong Love Affair With Your Customers By Helping Them Get Healthier, Wealthier, and Wiser right now.
Tara in Action
Books Tara Recommends
Necessary Endings by Dr. Henry Cloud
The War of Art: Break Through the Blocks and Win Your Inner Creative Battles by Steven Pressfield
Turning Pro: Tap Your Inner Power and Do Your Life’s Work by Steven Pressfield
Do the Work: Overcome Resistance and Get Out of Your Own Way by Steven Pressfield
The Untethered Soul: The Journey Beyond Yourself by Michael A. Singer
Tara’s Resources
The best place to find out more about Tara is at her website.
Here, you can pick up a copy of Tara’s new book.
Find out more about hiring Tara to speak here.
Connect with Tara on Twitter and LinkedIn.
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