Category Archives: Podcast

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Episode #148: Master Content Marketing with Copyblogger’s Pamela Wilson

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The career trajectory of today’s guest has been nothing short of amazing. 

I’ve had the pleasure of knowing Pamela Wilson for about two years now, right about the time she began working for Copyblogger, serving as executive vice president of educational content.

pamela wilson

Funny thing is, just six short years ago, she didn’t consider herself a writer. What she set out to do back in 2010 was to be intentional about becoming one. I think you’ll agree, she’s certainly accomplished that and more.

Her new book is called Master Content Marketing: A Simple Strategy to Cure the Blank Page Blues and Attract a Profitable Audience.

Content marketing, Pamela argues, is the single, most effective method for attracting a profitable audience. And in this new book, she lays out a 7-step process for doing just that.

This book will become a resource you refer back to again and again.

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Episode #147: Discover the Science of Adventure with Jon Levy

Author of The 2am Principle

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Today’s guest says being intentional about the planning adventurous moments in your life is just as important as practicing intentionality in your life in general. 

Jon Levy’s new book is called The 2am Principle: Discover the Science of Adventure. In it he argues that adventures don’t happen by accident. Jon shares his EPIC Model of Adventure, a four-stage process for creating unforgettable experiences.

jon levy

(author image courtesy Géraldine Aresteanu)

In the book, he combines outrageous triumphs, embarrassing failures, and life-changing lessons from his own experiences with concrete science to show anyone how to live life more fully – and adventurously.

Check out today’s episode for more on Jon’s simple, yet powerful four-part framework.

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Episode #146: Be Obsessed or Be Average with Grant Cardone

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Today’s guest is unlike anyone I’ve ever had the chance to interview. 

Grant Cardone suggests that everything we’ve been told since we were young about success and wealth is essentially bunk. That burnout, and the need for time off and balance are all myths. He addresses this and more in his new book called, Be Obsessed or Be Average. 

grant cardone

Burnout, for example, is often felt only when someone else suggests you should. “You’d better be careful or you’re going to burn yourself out.” If you think the burnout is real, it really just means you’re no longer doing something you’re purposed to do. In other words, it’s time to move on to something else. 

And to the naysayers and haters, those who are going to be critical, envious, and even worse? Grant says they’re just people who have given up on their dreams and are simply spending their lives trying to get others to give up on theirs. Whoa!

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Announcement: My New ‘Get Unstuck’ Coaching Program

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If you’re like most Read to Lead listeners, you’re trying to take your skills to the next level.

That might include becoming a more valuable employee where you currently are by expanding your knowledge and increasing your current skill set.

It might include launching or growing a side business with the hope of either creating some decent extra income, or maybe even building it into something that allows you to quit your present job.

You might even be looking to redefine your purpose and getting a better handle on what you were put on this earth to do.

You see, the thing is, I’ve been where you are. And the single biggest obstacle I faced when starting was…

…knowing what to do next.

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Episode #145: How to Capture Attention, Build Trust, and Close the Sale

With Paul Smith, author of Sell With a Story

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I’ll be the first to admit it. I missed the boat when the first book from today’s guest was released. 

It was (is) called Lead with a Story. I say “missed the boat” because I remember the book coming out and wanting to make time to dig into it for consideration for the show. But, unfortunately, that never happened.  

paul smith

All the more reason why my interest piqued when I first learned of Paul Smith’s latest book, released last month.

The similarly titled Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale, explains how stories work, when to use a story to move the sales process along, which ones to always have handy, and how to turn real-life experiences into stories that resonate.

After reading only the first third of the book, I’d already gleaned a number of great ideas to implement into my own business.

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