Category Archives: Podcast

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285: The 10 Laws of Trust with JetBlue Chairman Joel Peterson

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Every so often I get to have a conversation with someone I never dreamed I’d be talking to. Today is one of those days.

Several years ago he released a book with a publisher that has since been acquired.

joel peterson

This new publisher decided today’s guest’s book needed a rerelease and we are the beneficiaries of it.

His name is Joel Peterson and his book is called The 10 Laws of Trust: Building the Bonds That Make a Business Great.

Joel says trust is the glue that holds an organization together. It turns deflection into transparency, suspicion into empowerment, and conflict into creativity.

10 Laws of Trust is the playbook for breaking through the operational silos and CYA mentality that plague so many organizations today.

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283: Creating a Remarkable Culture with Chick-fil-A Veteran Dee Ann Turner

Featuring the book Bet On Talent

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During my last stint in radio, which spanned a 14-year period, a Chick-fil-A restaurant was eventually erected less than a mile down the street.

I wasn’t yet familiar with the phenomenon that was the chicken sandwich, but I soon would be.

dee ann turner

To say that my interactions with this establishment’s staff were the best I’ve ever experienced doesn’t do them justice.

As I eventually made my way to other franchises around town, I quickly realized my initial experiences weren’t one-offs.

Every franchise I visited I encountered the same friendly, courteous, and helpful staff. Something about this place is just different, I realized.

How do they do it? And, just as important, why don’t more companies do it?

I answer these questions and more with my guest today, Dee Ann Turner, the former VP of Talent at Chick-fil-A.

She’s also authored a brand new book – her second – called Bet On Talent: How to Create a Remarkable Culture That Wins the Hearts of Customers.

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282: Theodor Geisel and the Making of an American Imagination

With Becoming Dr. Seuss author Brian Jay Jones

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I love biographies. As it turns out, so do many listeners to Read to Lead.

Other than an audio summary once or twice, I’ve never featured an interview with a biographer on the show before.

brian jay jones

That is about to change as, today, I welcome author Brian Jay Jones.

His latest book, released earlier this year, is called Becoming Dr. Seuss: Theodor Geisel and the Making of an American Imagination.

If you love biographies as much as I do, especially ones exploring the lives of creative people, be sure and check out Brian’s other books (linked below).

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281: How You Too Can Find a Business Within You

With Kajabi co-founder Travis Rosser

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For the last six years, I’ve worked for myself. The transition wasn’t planned, per se, but was long overdue.

I’d desired to do my own thing for such a long time but had allowed myself to get complacent because I had a “safe and secure” job.

travis rosser

There is no “safe and secure” when working for someone else. The sooner you realize that the better off your life will be.

It’s also one of the many reasons I am excited to chat with the co-founder of Kajabi, Travis Rosser.

Last year, Travis released the book You Inc.: The Step by Step Guide to Finding a Business Within You.

If you have even a hint of entrepreneurial spirit within you, you owe it to yourself to listen to this.

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280: Why Your Customers Hate You and How to Fix It

With John R. Brandt, author of Nincompoopery

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When it comes to seeking out authors to consider for the show, one of the first things I look at to gauge my own interest is their book’s title.

So, when I was introduced to the book being featured on today’s episode, needless to say, it immediately got my attention.

john r. brandt

It’s called Nincompoopery: Why Your Customers Hate You and How to Fix It and is written by former journalist John R. Brandt.

John is an intelligent and wonderfully funny writer. I found Nincompoopery to be an educational AND enjoyable read. I think you will too

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