How do people come up with truly original ideas? The answer is to think outside the box – way outside the box.
And I’ve got a book that will aid you tremendously in doing exactly that. It’s called A.L.I.E.N. Thinking: The Unconventional Path to Breakthrough Ideas, and it’s written by Cyril Bouquet, Jean-Louis Barsoux, and Michael Wade.
They’ve studied inventors, scientists, doctors, entrepreneurs, and artists. These folks, or “aliens,” are able to make leaps of creativity, and use five patterns of thinking that distinguish them from the rest of us.
These five patterns—Attention, Levitation, Imagination, Experimentation, and Navigation—lead to a fresh and flexible approach to problem-solving.
Alien thinkers know how to free the imagination so it can detect hard-to-observe patterns.
They practice deliberate ways to retreat from the world in order to see the big picture underlying a problem. And they approach ideas in systematic ways that reflect the constraints of reality.
Together, Cyril, Jean-Louis, and Michael will show you how you can use this method to develop out-of-this-world ideas. I believe their book can help anyone find innovative solutions to the most difficult problems.
I hope you’ll click the play button below to learn more about Cyril and his work. For a summary, just keep scrolling.
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