Category Archives: Podcast

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450: Primal Storytelling: Marketing for Humans with Anthony Butler

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Today’s guest has an incredible background. He served in Baghdad during the invasion of Iraq. And, somehow, he managed to take the corporate world by storm shortly after finishing his time in the service, despite not having previous business experience.

anthony butler

His name is Anthony Butler. Anthony has written a book that just came out in September.

It’s called Primal Storytelling: Marketing for Humans.

Two years into running his own digital agency, Anthony was stunned when a new client left. The work was good, they said, but the results weren’t consistent.

So, he set out to fix it—to design a reliable digital marketing system that would always come out ahead.

The result is a cutting-edge approach that combines evolutionary psychology with age-old story techniques to create high-performing digital content that cuts through the noise.

Whether you’re competing for local foot traffic or global downloads, Primal Storytelling will help you forge authentic connections with your audience, improve your brand performance in social media and SEO, and supercharge your content results.

Intrigued? Click the play button below to learn more Anthony and his book.

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449: Communication Secrets of the World’s Greatest Salesman with Carmine Gallo

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Today’s guest is a favorite of mine. That’s right. He’s been here before. In fact, today marks his third visit as a guest.

carmine gallo

His name is Carmine Gallo. He’s written bestselling books like Talk Like TED and The Presentation Secrets of Steve Jobs.

His brand new book, out today, is called The Bezos Blueprint: Communication Secrets of the World’s Greatest Salesman.

Carmine reveals the communication strategies that Jeff Bezos pioneered to fuel Amazon’s astonishing growth. As one of the most innovative and visionary entrepreneurs of our time, Bezos reimagined the way leaders write, speak, and motivate teams and customers.

The communication tools Bezos created are so effective that former Amazonians who worked directly with Bezos adopted them as blueprints to start their own companies. Now, these tools are available to you.

Intrigued? Click the play button below to learn more Carmine and his book.

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448: Transform How You Communicate and Lead with René Rodriguez

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My guest today is truly one of the best-prepared and most articulate guests I’ve ever had the privilege to welcome to the show. And that voice. I often get compliments on my own voice, but wow!

rené rodriguez

Wait until you hear the voice of René Rodriguez. You just might melt.

But more importantly, I can’t wait for you to hear his message. It’s incredibly compelling.

René is here today to help us apply the latest advances in neuroscience to your real-world persuasion and influence strategies for immediate results 

In Amplify Your Influence, he delivers an eye-opening roadmap to using applied neuroscience to improve readers’ communication ability, critical thinking, cultural awareness, and leadership skills. 

Perfect for executives, managers, sales professionals, and other business leaders, Amplify Your Influence is required reading for anyone seeking to improve their ability to effect change in the people around them, whether they’re in the office, the boardroom, the classroom, or at home. 

Intrigued? Click the play button below to learn more René and his book.

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447: The Inside Story of a Multibillion Dollar Behemoth with Mike Evans

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It’s not every day I get to interview the founder of a multiBILLION dollar startup. Today, however, is indeed such a day.

mike evans

That founder is Mike Evans of Grubhub and—more recently—Fixer fame.

Mike has a brand new book out today that unpacks his story in entertaining fashion. The book is called HANGRY: A Startup Journey.

In Hangry, Mike details, step-by-step, the grind of building an innovative business with each chapter including sharp lessons for entrepreneurs and startups that he learned on the fly as he piloted GrubHub by the seat of his pants.

Hangry reveals a decade of eighty-hour work weeks, detailed steps of how Mike garnered his first customers, his hunt for financing dollars, cliffhanger acquisitions, the near collapse of his marriage, a brutally difficult merger, and a pair of tumultuous quit/unquit moments, all to steer the company to become one of the most successful startups in the world.

There’s plenty of razor-sharp wit, as reveals hard-won truths about how startups succeed—and even harder-won truths about how startups fail.

Intrigued? Click the play button below to learn more Mike and his book.

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446: The Only Business Metric That Matters with Jeremy Utley

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My guest today asserts that we all want great ideas, but few of us actually understand how great ideas are born. Innovation, he says, is not an event, a workshop, a sprint, or a hackathon.

It’s a result of mastering ideaflow, a practice that elevates everything else you do.

His name is Jeremy Utley, and he is the coauthor, along with Perry Klebahn of IDEAFLOW: The Only Business Metric That Matters.

They advocate a simple core principle: ideas matter. Instead of focusing on output, innovators focus on input. Instead of obsessing over quality, innovators generate quantity.

They argue that every problem is an idea problem at its core, and changing the way you think about any problem will unleash success. Innovation is a volume game, and the quantity of ideas drives quality.

Intrigued? Click the play button below to learn more Jeremy and his book.

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