Category Archives: Marketing

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300: Sharpen Your Marketing Message and Cut Through the Noise with Bill Cates

Featuring the book Radical Relevance

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I am fortunate to be able to meet a consistent amount of pretty incredible people.

That’s partly because of other incredible people who are thoughtful enough to make the effort when they know someone I need to know.

bill cates

Such is the case with today’s guest. I have to give a big thanks to William Wright over at the Financial Professionals Group for introducing me to Bill Cates.

I love Bill’s new book and I think you will too. It’s called Radical Relevance: Sharpen Your Marketing Message, Cut Through the Noise, Win More Ideal Clients.

Bill has been helping others effectively market their message since the late 70s.

If you’re certain you have a solution to your top prospects’ problems, but just can’t seem to capture their attention, then this book is for you.

Click the play button below to join our conversation now, or keep scrolling for a summary.

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280: Why Your Customers Hate You and How to Fix It

With John R. Brandt, author of Nincompoopery

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When it comes to seeking out authors to consider for the show, one of the first things I look at to gauge my own interest is their book’s title.

So, when I was introduced to the book being featured on today’s episode, needless to say, it immediately got my attention.

john r. brandt

It’s called Nincompoopery: Why Your Customers Hate You and How to Fix It and is written by former journalist John R. Brandt.

John is an intelligent and wonderfully funny writer. I found Nincompoopery to be an educational AND enjoyable read. I think you will too

Click below to join our conversation now, or keep scrolling for a summary.

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279: Stand Out, Grow Your Tribe, and Build a Successful Business

With Pat Flynn of Smart Passive Income

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What can I say about today’s guest but that he’s one of the nicest (and most successful) guys you’ll ever meet.

In other words, Pat Flynn is proof positive that the saying nice guys finish last is a myth.

pat flynn

In his latest book Superfans: The Easy Way to Stand Out, Grow Your Tribe, and Build a Successful Business, Pat outlines what it takes to turn followers, subscribers, and customers into Superfans.

People don’t become superfans the moment they find you, Pat says. They become superfans because of the magical moments you create for them over time.

His new book will show you how. Click below to join our conversation now, or keep scrolling for a summary.

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269: The All-New Second Edition of Same Side Selling

with co-author Ian Altman

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How valuable would it be for a seller to have the buyer’s perspective? How many books about selling are co-written by a sales expert and a professional buyer?

As far as I know, there’s only one, and it’s the one being featured on today’s episode of the Read to Lead Podcast.

ian altman

Same Side Selling: How Integrity and Collaboration Drive Extraordinary Results For Sellers and Buyers was written to help you escape the competitive, adversarial dynamic that gives salespeople a bad name.

Instead, use a collaborative, trust-building approach that everyone can embrace – especially your customer!

This book includes the buyer’s perspective on every page. If you want to achieve dynamic growth and join the same side as your buyers, this book will show you how to do it.

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265: Ryan Levesque on the Single Most Important Decision Before Starting Your Business

Author of the new book, Choose

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One of the most generous people I know is the guy who makes a return visit to Read to Lead nearly four years after his first stop.

His name is Ryan Levesque and he’s the kind of guy that, on the day his new book releases, he decided to GIVE IT AWAY along with a couple of hundred bucks in bonuses.

ryan levesque

That new book is called Choose: The Single Most Important Decision Before Starting Your Own Business. Click that link and you only pay shipping ($7.95).

Ryan is throwing in a few hundred bucks in extras and a few surprises along the way as well.

See? Pretty generous, right?

He freely shares quite a bit of his knowledge in our conversation today also (we chatted for nearly an hour). If, after listening, you can’t get enough of Ryan (who can blame you), head on over to the Boss-Free Virtual Summit (before May 7) where Ryan is one of over 34 speakers on the topic of starting a business and being your own boss.

Join in on our chat below

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