Category Archives: Marketing

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325: Building a Brand People Love From Day One with Emily Heyward

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My guest today on the podcast has come a long way in a relatively short period of time.

She is the co-founder and chief branding officer of Red Antler, the branding and marketing company for startups and new ventures.

emily heyward

In her new book, she explains how hot new brands like Casper, Allbirds, Sweetgreen, and Everlane build devoted fan followings right out of the gate.

That book is called Obsessed: Building a Brand People Love From Day One and her name is Emily Heyward.

She founded Red Antler to help entrepreneurs embed brand as a driver of business success from the beginning.

In Obsessed, she outlines the new principles of what it takes to build and launch a brand that has people queuing up to buy it on opening day.

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301: Delivering the Ultimate Customer Service Experience with Micah Solomon

Author of Ignore Your Customers (and They'll Go Away)

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Today’s guest is a fireball of personality. He is a joy to talk to and possesses what you might call Automatic Positivity (more on that concept inside the show).

His name is Micah Solomon and he is the world’s leading authorities on customer service, the customer experience, consumer trends, hospitality, and company culture.

micah solomon

He is also a consultant, keynote speaker, trainer, and training designer in these subjects, and the author of several books. He is, simpy put, “the customer service turnaround expert.”

His latest book is called Ignore Your Customers (and They’ll Go Away): The Simple Playbook for Delivering the Ultimate Customer Service Experience.

I read it from cover to cover and enjoyed Micah’s refreshing and, at times, humorous writing style.

Listen to learn what it takes to turn ho-hum customer interaction into one that drives customer engagement and lifelong loyalty.

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300: Sharpen Your Marketing Message and Cut Through the Noise with Bill Cates

Featuring the book Radical Relevance

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I am fortunate to be able to meet a consistent amount of pretty incredible people.

That’s partly because of other incredible people who are thoughtful enough to make the effort when they know someone I need to know.

bill cates

Such is the case with today’s guest. I have to give a big thanks to William Wright over at the Financial Professionals Group for introducing me to Bill Cates.

I love Bill’s new book and I think you will too. It’s called Radical Relevance: Sharpen Your Marketing Message, Cut Through the Noise, Win More Ideal Clients.

Bill has been helping others effectively market their message since the late 70s.

If you’re certain you have a solution to your top prospects’ problems, but just can’t seem to capture their attention, then this book is for you.

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280: Why Your Customers Hate You and How to Fix It

With John R. Brandt, author of Nincompoopery

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When it comes to seeking out authors to consider for the show, one of the first things I look at to gauge my own interest is their book’s title.

So, when I was introduced to the book being featured on today’s episode, needless to say, it immediately got my attention.

john r. brandt

It’s called Nincompoopery: Why Your Customers Hate You and How to Fix It and is written by former journalist John R. Brandt.

John is an intelligent and wonderfully funny writer. I found Nincompoopery to be an educational AND enjoyable read. I think you will too

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279: Stand Out, Grow Your Tribe, and Build a Successful Business

With Pat Flynn of Smart Passive Income

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What can I say about today’s guest but that he’s one of the nicest (and most successful) guys you’ll ever meet.

In other words, Pat Flynn is proof positive that the saying nice guys finish last is a myth.

pat flynn

In his latest book Superfans: The Easy Way to Stand Out, Grow Your Tribe, and Build a Successful Business, Pat outlines what it takes to turn followers, subscribers, and customers into Superfans.

People don’t become superfans the moment they find you, Pat says. They become superfans because of the magical moments you create for them over time.

His new book will show you how. Click below to join our conversation now, or keep scrolling for a summary.

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