Category Archives: Marketing

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361: 12 Indispensable Success Secrets from the Hype Handbook with Michael F. Schein

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Several years ago, I had the pleasure of participating in a lively discussion at the New York Public Library on the topic of podcasting.

michael schein

On the panel with me were two other podcasters, one of whom has since written a book, and an incredibly stimulating book it turned out to be.

When the organizer of that event recently reintroduced us, I knew I had to have him on the show.

His name is Michael F. Schein and his new book, released in January, is called The Hype Handbook: 12 Indispensable Success Secrets From the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundry Breakers.

In short, Michael’s book suggests that if you’re a business owner, entrepreneur, executive, artist, activist, or thinker who can honestly say that you are truly trying to make the world a better place, it is your moral imperative to learn how to harness raw emotion and irrational thinking to your benefit.

If you’re uncomfortable promoting you and your own work but, deep down, know you need to, get this book now!

I hope you’ll click the play button below to learn more about Michael and his work. For a summary, just keep scrolling.

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352: How to Get Paid for What You Know with Jonathan Milligan

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My guest today is one of those guests who has had an impact on my life personally,

If you were a part of my book club at any point (Read to Lead University), then you can thank Jonathan for that. He coached me through the launch.

jonathan milligan

I continue to learn from him every day, which makes it a privilege to have him on the show to talk about his first ever traditionally published book.

That book is called Your Message Matters How to Rise Above the Noise and Get Paid for What You Know.

Jonathan, who is a blogger, speaker, and business coach, gives you a simple four-step framework to rise above the noise and build a read business.

I hope you’ll click the play button below to best learn how to get paid for what you know. For a summary, just keep scrolling.

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336: Building an Unbeatable Business with Square Co-Founder Jim McKelvey

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When my wife Annie first launched her side business, one of the most difficult parts of the process was making her business credit card ready.

If you’ve ever gone through this process for your own business, you know exactly what I’m talking about.

jim mckelvey

The paperwork, the contracts, the fees, who could make sense of it all? You might say it was a business model ripe for disruption.

Enter Jim McKelvey and Jack Dorsey, co-founders of Square.

For my wife, her business launch overlapped with the existence of Square, and it wasn’t long before we were canceling contracts and paying the accompanying penalties so that she could say “hello” to the gift-from-heaven that was Square.

Jim McKelvey has a new book out, released earlier this year, called The Innovation Stack: Building an Unbeatable Business One Crazy Idea at a Time.

My biggest take-away from our conversation is not to count yourself out thinking you can’t do something just because no one else has yet. The world may in fact be waiting for you to make it happen.

Want to hear more? You know what to do. Click the play button below to join our conversation now, or keep scrolling for a summary.

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325: Building a Brand People Love From Day One with Emily Heyward

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My guest today on the podcast has come a long way in a relatively short period of time.

She is the co-founder and chief branding officer of Red Antler, the branding and marketing company for startups and new ventures.

emily heyward

In her new book, she explains how hot new brands like Casper, Allbirds, Sweetgreen, and Everlane build devoted fan followings right out of the gate.

That book is called Obsessed: Building a Brand People Love From Day One and her name is Emily Heyward.

She founded Red Antler to help entrepreneurs embed brand as a driver of business success from the beginning.

In Obsessed, she outlines the new principles of what it takes to build and launch a brand that has people queuing up to buy it on opening day.

Click the play button below to join our conversation now, or keep scrolling for a summary.

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301: Delivering the Ultimate Customer Service Experience with Micah Solomon

Author of Ignore Your Customers (and They'll Go Away)

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Today’s guest is a fireball of personality. He is a joy to talk to and possesses what you might call Automatic Positivity (more on that concept inside the show).

His name is Micah Solomon and he is the world’s leading authorities on customer service, the customer experience, consumer trends, hospitality, and company culture.

micah solomon

He is also a consultant, keynote speaker, trainer, and training designer in these subjects, and the author of several books. He is, simpy put, “the customer service turnaround expert.”

His latest book is called Ignore Your Customers (and They’ll Go Away): The Simple Playbook for Delivering the Ultimate Customer Service Experience.

I read it from cover to cover and enjoyed Micah’s refreshing and, at times, humorous writing style.

Listen to learn what it takes to turn ho-hum customer interaction into one that drives customer engagement and lifelong loyalty.

Click the play button below to join our conversation now, or keep scrolling for a summary.

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