When it comes to seeking out authors to consider for the show, one of the first things I look at to gauge my own interest is their book’s title.
So, when I was introduced to the book being featured on today’s episode, needless to say, it immediately got my attention.
It’s called Nincompoopery: Why Your Customers Hate You and How to Fix It and is written by former journalist John R. Brandt.
John is an intelligent and wonderfully funny writer. I found Nincompoopery to be an educational AND enjoyable read. I think you will too
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