Nothing drives a business toward disaster as fast as poor decision making.
Behavioral economics and cognitive neuroscience studies reveal that our flawed mental patterns — what scholars call cognitive biases — trigger the poor decisions at the root of countless business disasters.
And that chestnut advice to “go with your gut” is actually a strategic error that costs organizations and careers.
So says today’s guest Gleb Tsipursky, author of a new book called Never Go With Your Gut: How Pioneering Leaders Make the Best Decisions and Avoid Business Disasters.
Listen to learn how to improve your business decision-making in easy but essential steps, and rely on data and evidence over emotion.
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