My guest today is passionate about leadership, is a dedicated student of history, and is one of the world’s leading thinkers on strategy.
His name is Jan-Benedict Steenkamp, and he is also the C. Knox Massey Distinguished Professor of Marketing at the University of North Carolina’s Kenan-Flagler Business School.
Jan-Benedict Steenkamp’s latest book is called Time to Lead: Lessons from Today’s Leaders from Bold Decisions that Changed History.
In it, he seamlessly connects historical leaders with present-day leadership dilemmas and practical situations derived from his extensive experience and network.
It’s a book about great men and women, their actions in leadership that have stood the test of time, and what we can learn from them and apply to our lives today.
I hope you’ll click the play button below to join our conversation now. For a summary, just keep scrolling.
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