Category Archives: Entrepreneurship

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450: Primal Storytelling: Marketing for Humans with Anthony Butler

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Today’s guest has an incredible background. He served in Baghdad during the invasion of Iraq. And, somehow, he managed to take the corporate world by storm shortly after finishing his time in the service, despite not having previous business experience.

anthony butler

His name is Anthony Butler. Anthony has written a book that just came out in September.

It’s called Primal Storytelling: Marketing for Humans.

Two years into running his own digital agency, Anthony was stunned when a new client left. The work was good, they said, but the results weren’t consistent.

So, he set out to fix it—to design a reliable digital marketing system that would always come out ahead.

The result is a cutting-edge approach that combines evolutionary psychology with age-old story techniques to create high-performing digital content that cuts through the noise.

Whether you’re competing for local foot traffic or global downloads, Primal Storytelling will help you forge authentic connections with your audience, improve your brand performance in social media and SEO, and supercharge your content results.

Intrigued? Click the play button below to learn more Anthony and his book.

Join in on our chat below

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447: The Inside Story of a Multibillion Dollar Behemoth with Mike Evans

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It’s not every day I get to interview the founder of a multiBILLION dollar startup. Today, however, is indeed such a day.

mike evans

That founder is Mike Evans of Grubhub and—more recently—Fixer fame.

Mike has a brand new book out today that unpacks his story in entertaining fashion. The book is called HANGRY: A Startup Journey.

In Hangry, Mike details, step-by-step, the grind of building an innovative business with each chapter including sharp lessons for entrepreneurs and startups that he learned on the fly as he piloted GrubHub by the seat of his pants.

Hangry reveals a decade of eighty-hour work weeks, detailed steps of how Mike garnered his first customers, his hunt for financing dollars, cliffhanger acquisitions, the near collapse of his marriage, a brutally difficult merger, and a pair of tumultuous quit/unquit moments, all to steer the company to become one of the most successful startups in the world.

There’s plenty of razor-sharp wit, as reveals hard-won truths about how startups succeed—and even harder-won truths about how startups fail.

Intrigued? Click the play button below to learn more Mike and his book.

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446: The Only Business Metric That Matters with Jeremy Utley

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My guest today asserts that we all want great ideas, but few of us actually understand how great ideas are born. Innovation, he says, is not an event, a workshop, a sprint, or a hackathon.

It’s a result of mastering ideaflow, a practice that elevates everything else you do.

His name is Jeremy Utley, and he is the coauthor, along with Perry Klebahn of IDEAFLOW: The Only Business Metric That Matters.

They advocate a simple core principle: ideas matter. Instead of focusing on output, innovators focus on input. Instead of obsessing over quality, innovators generate quantity.

They argue that every problem is an idea problem at its core, and changing the way you think about any problem will unleash success. Innovation is a volume game, and the quantity of ideas drives quality.

Intrigued? Click the play button below to learn more Jeremy and his book.

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445: Peak Your Profits with Jeff Blackman

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When our guest is someone who’s been working in his Zone of Genius for as long as he has, you can rest assured you’re going to learn a lot!

jeff blackman

His name is Jeff Blackman, and he is the author of several books, including Peak Your Profit: The Explosive Business-Growth System.

Jeff reveals years of testing, research and development, and his explosive business-growth system that will show you step-by-step how to Peak Your Profits.

You’ll very quickly outdistance your competition and reach new levels of unprecedented success. That’s because Jeff proven, profit-producing strategies on the crucial areas of business development.

He helps you build sustainable opportunities to strongly improve your top and bottom lines.

Jeff’s book will help you grow your business and skyrocket your profitability—quickly, ethically, and dramatically—even in a tough economy.

Intrigued? Click the play button below to learn more Jeff and his book.

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439: How to Future-Proof Your Business with Jonathan Brill

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My guest today says that, at this moment, rogue waves are forming under your business. Emerging technologies, changing demographics, the data economy, automation, and other trends―the undercurrents of radical, systemic change―are crashing into each other.

jonathan brill

When they converge, they’ll produce sea changes that sink companies and wash away entire industries overnight. If your competitor can’t ride out the next wave and you can, you win.

That guest I’m alluding to is Jonathan Brill, and he’s written a book called Rogue Waves: Future-Proof Your Business to Survive & Profit From Radical Change.

In it, he shows you how to prepare your business to survive and thrive through the most radical upheavals.

His book has been called a must-read survival guide that provides the predictive tools you need to take advantage of randomness, turn chaos into profit, and set your company on the course for long-term success.

I hope you’ll click the play button below to learn more about Jonathan and his work. For a summary, just keep scrolling.

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