Three Ways to Read with Purpose (according to Carmine Gallo)

IThe Bezos Blueprint: Communication Secrets of the World’s Greatest Salesman, Carmine Gallo includes a chapter called Leaders are Readers

Color me intrigued. 🙂 

In this chapter, he shares three tips for reading with purpose, something I find a lot of people struggle with. 

1. Follow Leaders in Relevant Categories 

Did you know Amazon adds a new book about every five minutes? Wow! I didn’t. 

With over 30 million titles, it can be hard to narrow your reading list, to say the least. 

According to Gallo, successful leaders know they can’t read everything, so they try to read everything other successful leaders do. 

Make it a habit to ask other successful people to share the books they’ve found particularly valuable. 

(By the way, I started the Read to Lead Podcast as a tool to make non-fiction book discovery easier). 

Think too about what categories of books are relevant to you

As an example, for me, that’s leadership, business, entrepreneurship, speaking and communication, mindset, and a few others. 

Billionaire David Rubenstein says, 

“Leaders need to expand their knowledge every day—to exercise their most unique muscle; their brain. Nothing focuses the mind like a well-written book.”

So, identify the most relevant categories, identify leaders and entrepreneurs you admire, and read their books, blogs, interviews, and articles (and consider listening to their podcasts). 

2. Take Notes 

Surprise! Being an “active” reader, Gallo says, is a critical part of the process. 

I won’t go into a lot of detail here as Note-Making Mastery covers this concept at length. 

But realize when you take notes, it’s like having a conversation with the author. Not to mention it gives your brain more channels through which to encode the information. 

Put another way, you’ll remember and retain more of what you read when you take notes. 

3. Share and Talk About Your Favorite Books

One obvious way to do this is through a book club at your place of work, either in person or online if everyone is working from home. 

In fact, I used to facilitate my very own Read to Lead Book Club online (something I’m toying with bringing back in some form, by the way). 

Effective leaders read more books than others in the organization, and they share their newfound knowledge with everyone else. 

The single best way to learn to lead is through the power of reading. And here’s the best part: Never in the history of the printed word has the average person had such easy access to the accumulated wisdom of those who built the world in which we live. 

You can take those authors with you on your journey. They make great companions.

For more posts like this one, and to join in on conversations around this topic with other professionals and creatives, check out the Read to Lead Community here.

446: The Only Business Metric That Matters with Jeremy Utley

My guest today asserts that we all want great ideas, but few of us actually understand how great ideas are born. Innovation, he says, is not an event, a workshop, a sprint, or a hackathon.

It’s a result of mastering ideaflow, a practice that elevates everything else you do.

His name is Jeremy Utley, and he is the coauthor, along with Perry Klebahn of IDEAFLOW: The Only Business Metric That Matters.

They advocate a simple core principle: ideas matter. Instead of focusing on output, innovators focus on input. Instead of obsessing over quality, innovators generate quantity.

They argue that every problem is an idea problem at its core, and changing the way you think about any problem will unleash success. Innovation is a volume game, and the quantity of ideas drives quality.

Intrigued? Click the play button below to learn more Jeremy and his book.

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445: Peak Your Profits with Jeff Blackman

When our guest is someone who’s been working in his Zone of Genius for as long as he has, you can rest assured you’re going to learn a lot!

jeff blackman

His name is Jeff Blackman, and he is the author of several books, including Peak Your Profit: The Explosive Business-Growth System.

Jeff reveals years of testing, research and development, and his explosive business-growth system that will show you step-by-step how to Peak Your Profits.

You’ll very quickly outdistance your competition and reach new levels of unprecedented success. That’s because Jeff proven, profit-producing strategies on the crucial areas of business development.

He helps you build sustainable opportunities to strongly improve your top and bottom lines.

Jeff’s book will help you grow your business and skyrocket your profitability—quickly, ethically, and dramatically—even in a tough economy.

Intrigued? Click the play button below to learn more Jeff and his book.

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444: How the Future Works with Helen Kupp

Slack is a tool I use virtually every day. And it’s a tool I’ve been using for more years than I can remember. I never thought I’d one day be interviewing a member of their excellent team but, then again, I’m drawn to smart people who write smart books.

helen kupp

My guest today, Helen Kupp, is one of three writers who helped bring together today’s featured book.

She has co-authored, along with Brian Elliott and Sheela Subramanian, a new book called How the Future Works: Leading Flexible Teams to Do The Best Work of Their Lives.

They argues that the way we work has changed. The era of toiling from nine-to-five, five-days-a-week in the office is now a relic of the past, and is being replaced by a better way—flexible work.

But flexibility means a lot more than a day or two a week to “work from home”: 93% of your employees want more flexibility in when, not just where, they work. They want choice and they are leaving their roles to find it.

The most successful leaders will go much further than offering occasional remote workdays—they will redesign every aspect of how work gets done, from defining how they measure organizational success to training their managers to make it happen.

Intrigued? Click the play button below to learn more Helen and her book.

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443: 18 Words to Live By with Kent Sanders

I’ve been Facebook friends with today’s guest for several years. I’ve watched him from afar and have always admired his work, his values, and his writing.

kent sanders

It’s probably a bit overdue, but I’m proud to say I’ve finally gotten around to inviting him on to the show.

His name is Kent Sanders. He’s written several books, one that was released in April (the one we focus on in this episode), and another he helped to write that releases today. Fun fact: It’s about Elvis.

In 18 Words to Live By, Kent asks:

Do you want to leave a powerful legacy but aren’t sure where to start? Would you like to make a difference not only today, but also a hundred years from now?

If so, you need a compass, a collection of essential values to carry with you on life’s journey. They will help you become a person of character and guide you through the fog and confusion of the modern world.

Originally written as letters from a father to his son, Ken’s book is a practical handbook for life and a heartfelt reminder of what matters most.

If you’re ready to stop drifting and want to live with more intention and purpose, this book is for you. Whether you’re 18 or 80, you’re never too old for a father’s wisdom.

Click the play button below to learn more Kent and his book.

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