501: Discover Who You Already Are, Who You Want to Be, and How to Ensure Others See You That Way with Aliza Licht

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Today’s guest, a former fashion executive, successfully turned her communications expertise into a multimedia brand and consultancy. And today, you and I have the privilege of learning from her years of experience.

Her name is Aliza Licht, and her latest book is called On Brand: Shape Your Narrative, Share Your Vision, Shift Their Perception.

How you show up in person, over email, and on social media, Aliza says, communicates your personal brand. That brand deserves thoughtful cultivation and crafting as you shape your narrative, build your network, grow your confidence, and plot your future.

This book is for the new graduate seeking their first job, the middle manager looking to level up, the executive who wants to become more notable, the entrepreneur building from scratch, the person who wants to pivot to a new career, the social media influencer who is their own brand—it’s for anyone who wants to affect the way people perceive them and feel proud when they hear the words “that’s so on brand for you.”

I hope you’ll click the play button below to learn more about Aliza and her work. For a summary, just keep scrolling.

Join in on our chat below

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In today’s episode, I ask Aliza about:

  • Why she believes everyone, no matter their position, should be thinking about personal branding
  • Some of the biggest and most common mistakes she sees others make
  • How to determine what you should and shouldn’t share 
  • And lots more!

Order Aliza’s Book

You can order your copy of On Brand: Shape Your Narrative, Share Your Vision, Shift Their Perception right now!

Consider Ordering My Book Too!

Purchase a copy of my new book (written with Jesse Wisnewski) Read to Lead: The Simple Habit That Expands Your Influence and Boosts Your Career. There, you can also download the introduction and first chapter for free!

Note-Making Mastery Cohort AND the Read to Lead Community

Note-Making Mastery Cohort is now available as a self-paced course! Check it out. Also, consider giving ReadtoLead+ a try free for two weeks!

Aliza in Action

Books Aliza Recommends

Ask for More: 10 Questions to Negotiate Anything by Alexandra Carter

The Lost Art of Connecting: The Gather, Ask, Do Method for Building Meaningful Relationships by Susan McPherson

Check Out These Additional Resources from Aliza

Grab a copy of Aliza’s book now.

Check out his website for more from Aliza.

Consider bringing in Aliza to speak to your group.

Connect with Aliza personally on LinkedIn and Twitter.

Comment and Share

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And, by all means, if you know someone you think would benefit, please spread the word by using the share buttons on this page.

Finally, thanks for listening and remember, “Leaders read and readers lead.”

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Categories: Career, Marketing, Personal Development, Podcast
Disclosure of Material Connection: Some of the links in the post above are “affiliate links.” This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”