Today’s guest is special to me in so many ways. I’ve admired him for over a decade. The way he carries himself, the kindness he shows to other people, and his ability to appreciate that anyone who crosses his path might have something to teach him, are just some of his more admirable qualities.

Today’s episode is, at its core, about change. It’s about understanding that when things don’t go as planned, the right response might be to change your beliefs about the outcome and what it’s meant to teach you.

For Ray, this bared itself out in the form of a Parkinson’s diagnosis in 2011, something he kept secret for several years.

He eventually came to realize that a technique he uses to persuade people to make a decision to buy a product or service could be used to help us (and Ray) change how we view our circumstances, allowing us to live a far more fulfilling life in the process.

If you feel like there’s something missing in your life, this book may hold the answer.

I hope you’ll click the play button below to learn more about Ray and his work. For a summary, just keep scrolling.

Join in on our chat below

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In today’s episode, I ask Ray about:

• The disease that prompted him to evaluate what he wanted out of life
• Why most of us don’t ever become fully self-actualized and what to do about it
• How to use writing to help you realize a better life
• And lots more!

Order Ray’s Book

You can order your copy of Read This Or Die: Persuading Yourself to a Better Life right now!

Consider Ordering My Book Too!

Purchase a copy of my new book (written with Jesse Wisnewski) Read to Lead: The Simple Habit That Expands Your Influence and Boosts Your Career. There, you can also download the introduction and first chapter for free!

Note-Making Mastery Cohort AND the Read to Lead Community

Note-Making Mastery Cohort is now available as a self-paced course! Check it out. Also, consider giving ReadtoLead+ a try free for two weeks!

Ray in Action

Books Ray Recommends

The Brothers Karamazov by Fyodor Dostoevsky

Check Out These Additional Resources from Ray

Grab a copy of Ray’s book now.

Check out his website for more from Ray.

Consider coaching with Ray.

Connect with Ray personally on LinkedIn and Twitter.

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Finally, thanks for listening and remember, “Leaders read and readers lead.”