378: The 8 Step Blueprint To Building A Profitable Personal Brand Business with Mike Kim

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I first met Mike Kim at the first-ever Podcast Movement conference in 2014, and I liked him immediately. Unassuming, humble, but incredibly smart and well-spoken. My kinda guy.

Mike Kim

But that ain’t the half of it, as they say.

Mike is someone I have so much respect for. Everything he does, he does with absolute class. He’s an amazing teacher and a fantastic and confident public speaker.

And I love the fact that after meeting him nearly 8 years ago at that “little” conference, he’s finally coming out with a book (just one month before me), making it possible for me to have him on Read to Lead.

Mike’s new book, releasing next week, is called You Are the Brand: The 8-Step Blueprint to Showcase Your Unique Expertise and Build a Highly Profitable, Personally Fulfilling Business.

I hope you’ll click the play button below to learn more about Mike and his work. For a summary, just keep scrolling.

Join in on our chat below

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In today’s episode, Mike and I chat about:

  • What he means by “don’t build your brand, become your brand.”
  • What he’s learned over the years about launching a product into the marketplace
  • How to charge what your worth, and value-pricing your projects

Pre-Order Mike’s New Book

You can order your copy of You Are the Brand: The 8-Step Blueprint to Showcase Your Unique Expertise and Build a Highly Profitable, Personally Fulfilling Business right now.

Consider Pre-Ordering My New Book Too!

Read to Lead: The Simple Habit That Expands Your Influence and Boosts Your Career by Jeff Brown and Jesse Wisnewski, coming August 31, 2021!

Mike in Action

Books Mike Recommends

The 21 Irrefutable Laws of Leadership by John C. Maxwell

Three Kingdoms by Guanzhong Luo

Necessary Endings by Dr. Henry Cloud

Check Out These Additional Resources

Grab a copy of Mike’s book now.

Visit Mike’s website to find out more about him and his work.

Learn more about inviting Mike to be a guest speaker at your next event.

Connect with Mike personally on Twitter and LinkedIn.

Comment and Share

Please consider rating the podcast with 5 stars and leaving a one- or two-sentence review in iTunes or on Stitcher. This helps tremendously in bringing the podcast to the attention of others.

I am also mentioning the names of all who rate the podcast with 5 stars in future episodes. We encourage you to join the Read to Lead Nation on Facebook. It’s a community of like-minded leaders and leader-to-be, as well as fans of the Read to Lead Podcast.

You can tell your friends on Twitter about your love of reading and our new podcast by simply clicking this link and sharing the tweet you’ll find at the other end.

And, by all means, if you know someone you think would benefit, please spread the word by using the share buttons on this page.

Finally, thanks for listening and remember, “Leaders read and readers lead.”

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Categories: Career, Entrepreneurship, Marketing, Podcast
Disclosure of Material Connection: Some of the links in the post above are “affiliate links.” This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”