Tag Archives: social media

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436: The Undefeated Marketing System with Phillip Stutts

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Today’s guest has made some pretty incredible strides in the first four decades-plus of his life. When I was his age, I was floundering in year one as a solopreneur.

phillip stutts

For Phillip Stutts, he’s eight years in to running Win BIG Media (and Go BIG Media) and already at a BILLION dollars revenue! Needless to say, he knows his stuff.

In his new book called The Undefeated Marketing System: How To Grow Your Business and Build Your Audience Using the Secret Formula That Elects Presidents, Phillip shows you how his groundbreaking five-step marketing formula used by winning presidents and successful companies will also grow your business.

What if you could use this approach to convert customers in half the time, eliminate your financial risk, and secure huge profits? Well, now you can!

I hope you’ll click the play button below to learn more about Phillip and his work. For a summary, just keep scrolling.

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431: LinkedIn Profile Optimization for Dummies with Donna Serdula

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Something I’ve always struggled with—and I’m guessing you have as well—is getting the most out of my LinkedIn profile. If you were to ask me about my LinkedIn strategy is, I’m not sure I could give you a clear answer.

donna serdula

That’s why I’m excited to welcome a special guest today who literally wrote the book on the effective use of LinkedIn. Her name is Donna Serdula and she is the author of LinkedIn Profile Optimization for Dummies.

Donna pioneered the concept of LinkedIn Profile Optimization and through her website, has helped over 5000 professionals use LinkedIn to achieve increased success.

The book applies that experience to help you use all of LinkedIn’s capabilities to meet your goals, whether they be job search, reputation management, or sales.

I hope you’ll click the play button below to learn more about Donna and her work. For a summary, just keep scrolling.

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289: Taking the Work Out of Networking with Karen Wickre

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My guest today has spent time at both Google and Twitter. So, to say she knows a bit about networking is a gross understatement.

Now, she’s a senior consultant at the global advisory firm Brunswick Group, and shows no signs of slowing down.

karen wickre

Her name is Karen Wickre (WICK-ree) and her book is called Taking the Work Out of Networking: Your Guide to Making and Keeping Great Connections.

The reality is most of us hate networking. But what if there was a better way to cultivate real and ongoing connections – without leaving your comfort zone?

Karen’s book is a thorough guide for anyone who wants to turn the dreaded idea of “networking” into a valuable habit that can be put to use throughout your career and life.

Click the play button below to join our conversation now, or keep scrolling for a summary.

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255: How to Gain an Authentic, Dedicated and Diverse Audience From Scratch

With Brendan Kane, author of One Million Followers

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Would you believe that over 60 billion online messages are sent on digital platforms every day? So says my guest today, Brendan Kane.

If that’s indeed the case, then it’s no surprise that only a select few succeed in the mad scramble for customer attention.

brendan kane

This means that the question for anyone who wants to gain mass exposure for their transformative content, business, or brand or connect with audiences around the globe is no longer if they should use social media but how to best take advantage of the numerous different platforms.

Brendan’s new book, One Million Follows: How I Built a Massive Social Media Following in 30 Days (Growth Hacks for Your Business, Your Message, and Your Brand from the World’s Greatest Minds).

In One Million Followers, Brendan teaches us how to gain an authentic, dedicated, and diverse online following from scratch; create personal, unique, and valuable content that will engage your core audience; and build a multi-media brand through platforms like Facebook, Instagram, YouTube, Snapchat, and LinkedIn.

Listen in and be sure to subscribe (links below) so you don’t miss a single episode!

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Episode #172: Achieve Focused Success in a Distracted World

Feat. Deep Work by Cal Newport

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I read, like, a lot. And though many of the books I read (and the authors who write them) wind up being featured on the podcast, there are plenty that don’t (and not because they’re not worthy). 

Sometimes it just comes down to scheduling or any other number of issues. Suffice it to say there are plenty of authors I’d love to interview that haven’t yet made it on. But that shouldn’t mean we can’t dive into and discuss their latest book, right? 

deep work by cal newport

Deep Work by Cal Newport is just such a book. It was released in 2016. I finally got around to reading in March of this year. And, I loved it. It has revolutionized how I work. I think it can do the same for you.

In today’s episode, I share some of the key insights and main ideas from the book, as well as a couple of others that compliment Deep Work quite nicely (more on those in a moment).

To dig in to today’s episode, just click the “play” button below.

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