396: How to Write a Non-Fiction Book That Sells with Julie Broad

I first met today’s guest at a podcast conference several years ago. She had a booth at the event to promote her company’s services, which happens to be helping leaders and entrepreneurs write, publish, and sell their books.

julie broad

I suggested I take a look at some of her non-fiction authors to see if any would make a good fit for Read to Lead but, then, I never followed up.

Fast-forward a couple of years and I would run into her again at that same conference. This time, I not only followed up, but I suggested we start with her. As in her latest book about…writing, publishing, selling books.

You can write a book, Julie says. Anyone can, in fact. But if you want to write a book that people will want or even need to read, it’s not as simple as sitting down to write. In fact, that’s one of the biggest mistakes unsuccessful authors make.

That’s why she wrote Self-Publish & Succeed: The ‘No Boring Books’ Way to Write a Non-Fiction Book That Sells.

Julie shows you that writing a successful nonfiction book starts long before you write your first chapter. To write a book that boosts your brand, generates a profit, and makes you an influencer in your industry, you need the ‘no boring books’ way.

I hope you’ll click the play button below to learn more about Julie and her work. For a summary, just keep scrolling.

Join in on our chat below

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385: The Simple Habit That Expands Your Influence and Boosts Your Career with Jeff Brown

Today is a truly special (to me) episode. It’s an episode I never anticipated; an episode of the podcast where I’m not the host, but the guest.

Jeff Brown

Of course, to be a guest on the Read to Lead podcast means to have written a book.

I must admit that I’m still getting used to the moniker but, at age 55, I can officially call myself an honest-to-goodness published author. (#nevertooold)

That this moment has finally arrived is as rewarding to me as just about anything I can imagine. And it would not be possible without you, the faithful Read to Lead listenership.

Without your faithfulness to this program, I likely never would have had the opportunity. So thank you.

Thank you for allowing me to visit your earbuds every Tuesday (or whenever you choose to listen). It means the world to me. Now, don’t let me down. Go pre-order the book right now. 🙂

I hope you’ll click the play button below to learn more about Jeff (that’s me) and his work. For a summary, just keep scrolling.

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344: The Practice and Shipping Creative Work with Seth Godin

If I had to make the difficult choice of selecting just 20 books to access for the remainder of my life, I could do a lot worse than the 20 written so far by today’s special guest.

Seth Godin is special to me for a lot of reasons; not the least of which is he is almost singlehandedly responsible for helping rekindle my love of reading.

seth godin
Seth Godin image credit Darius Bashar and Archangel

In fact, you could go so far as to say that, without Seth Godin, there’s a real good chance the last seven-plus years of my life would have been spent doing something else.

But thanks to his book Purple Cow, I’m here instead. And the beauty of that is, so are you.

Seth’s latest book, released last week, is called The Practice: Shipping Creative Work, and I am thrilled to dive into it in this episode with Seth and with you.

I hope you’ll click the play button below to join our conversation now. For a summary, just keep scrolling.

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248: 3 Books You Must Read to Make the Most of 2019

Grab free summaries of all three!

Today’s episode, the first of 2019, is special. I’ll be sharing three books I believe you must read if you want to make the most of 2019.

All three of these books have been featured selections in my members-only online book club – more on that later.

Two of these books have been featured right here on the podcast.

And one of them is my favorite book of 2018

jeff brown

Just for you, I’ve created written summaries of each of these books and am making them available to you absolutely free.

If you’re on my mailing list, they should already be in your email inbox. If you’re not on my list currently and you’d like to grab these free summaries, you can get them right now by entering your first name and email address below. 

Before we get to these special books, I want to give you a chance to try my online book club for just $1.

When you take me up on this you’re going to get access to all our content from the last two years – including many more book summaries and our virtual book chat recordings – and, you’ll have the chance to attend our January chat LIVE where we’ll be visited by the author of the book we’re reading together this month called Clarity Wins (which, by the way, deserves an honorable mention as a book you should read for a productive 2019).

Get access for 30 days for just $1 by clicking here. Then, at checkout, enter the discount code JAN19.

If after 30 days you don’t think it’s awesome, you can cancel – at which point me and all our current members will mourn your departure. 🙁

Keep reading for more on these important books, or click “play” below

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Episode #149: 4 Business Books Every Leader Should Read

I relish the opportunity to appear on other podcasts. 

I enjoy sharing from my personal experiences – warts and all – and would like to think there are valuable lessons in those stories for others.

4 Must Read Business Books

As you might imagine, a question I’m asked in virtually every interview I say “yes” to, centers around what books for leaders are at the top of my list?

To me, asking to choose among my favorite books is akin to asking a parent to name which child they love the most. Alas, I can honestly say there are at least four over the years – books, not children – that have truly stood out. These are ones I often refer back to often in my coaching and mentoring of others.

Today, I’m excited to bring you the 4 business books which, in my opinion, are books that every leader should read.

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