When you end an interview with a Harvard Business School professor and he tells you your questions made him think, it kinda makes your day (or maybe your week, your month, your year, or, perhaps your life)!

Though we may not see eye-to-eye on all the issues he presented, I consider the chance to chat with him extremely rewarding and fulfilling.

The professor I’m talking about is Ranjay Gulati. He’s written numerous books, his latest of which is called Deep Purpose: The Heart and Soul of High-Performance Companies.

He says few business topics have aroused more skepticism in recent years than the notion of corporate purpose, and for good reason. Too many companies deploy purpose, or a reason for being, as a promotional vehicle to make themselves feel virtuous and to look good to the outside world.

Some, he says, only have foggy ideas about wha tpurpose is and conflate it witih stratgy and otehr concepts like “mission,” “vision,” and “values.”

Ranjay takes readers inside some of the world’s most purposeful companies to understand the secrets to their successes.

I hope you’ll click the play button below to learn more about Ranjay and his work. For a summary, just keep scrolling.

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