Tag Archives: marketing

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501: Discover Who You Already Are, Who You Want to Be, and How to Ensure Others See You That Way with Aliza Licht

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Today’s guest, a former fashion executive, successfully turned her communications expertise into a multimedia brand and consultancy. And today, you and I have the privilege of learning from her years of experience.

Her name is Aliza Licht, and her latest book is called On Brand: Shape Your Narrative, Share Your Vision, Shift Their Perception.

How you show up in person, over email, and on social media, Aliza says, communicates your personal brand. That brand deserves thoughtful cultivation and crafting as you shape your narrative, build your network, grow your confidence, and plot your future.

This book is for the new graduate seeking their first job, the middle manager looking to level up, the executive who wants to become more notable, the entrepreneur building from scratch, the person who wants to pivot to a new career, the social media influencer who is their own brand—it’s for anyone who wants to affect the way people perceive them and feel proud when they hear the words “that’s so on brand for you.”

I hope you’ll click the play button below to learn more about Aliza and her work. For a summary, just keep scrolling.

Join in on our chat below

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483: The Illusion of Choice with Richard Shotton

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My guest this week is making his first—and hopefully not his last—visit to the Read to Lead Podcast, and on the eve of the show’s 10th birthday, no less.

richard shotton

His name is Richard Shotton. He’s written a followup to his amazingly well-received The Choice Factory. It’s called The Illusion of Choice: 16 1/2 psychological biases that influence what we buy.

I devoured this book in a single day. It’s just over 190 pages with short, to-the-point chapters. Each one lays out plainly a psychological bias, shares what recent studies have shown about it (some of which are Shotton’s own), and then proceeds to show you, step-by-step, several ways you might consider applying what you’ve learned to your business.

It doesn’t get much more practical than that.

Richard draws on academic research, previous ad campaigns, and (as mentioned) his own original field studies to create a fascinating and highly practical guide that focuses on the point where marketing meets the mind of the customer.

You’ll learn to take advantage of the peak end rule, the power of precision, the wisdom of wit – and much, much more.

I hope you’ll click the play button below to learn more about Richard and his work. For a summary, just keep scrolling.

Join in on our chat below

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459: You MUST Market Your Book with Honorée Corder

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What is the single best tool an entrepreneur needs to build, boost, and grow their business? Win an Olympic Gold Medal? Sure! That’d be great. But apart from that?

honorée corder headshot

Write a book, of course! That according to Honorée Corder, author of 20-plus books including 2016’s You MUST Write a Book: Boost Your Brand, Get More Business, and Become the Go-To Expert.

But during the book’s launch and after it’s out in the world (and for the rest of your natural life) you must market that book!

Honorée has sold hundreds of thousands of book in ways most authors have never considered. She’s coached authors to successful writing careers and has co-authored and managed many books (including The Miracle Morning series).

Where to begin?

New and even experienced authors often feel overwhelmed by everything they’re told they must do. It can be hard to know where one should be putting their energy. Honorée has a gift for teaching what’s important in a way that’s easy to understand and remember.

In this book, Honorée takes a complicated subject and makes it simple to put into practice. She will get you excited to start the journey from the first work to bestseller.

Are You Ready to Find Readers?

You’ll love this playbook for author marketing because the stories and examples will stick with you as you build your publishing brand.

I hope you’ll click the play button below to learn more about Honorée and her work. For a summary, just keep scrolling.

Join in on our chat below

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448: Transform How You Communicate and Lead with René Rodriguez

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My guest today is truly one of the best-prepared and most articulate guests I’ve ever had the privilege to welcome to the show. And that voice. I often get compliments on my own voice, but wow!

rené rodriguez

Wait until you hear the voice of René Rodriguez. You just might melt.

But more importantly, I can’t wait for you to hear his message. It’s incredibly compelling.

René is here today to help us apply the latest advances in neuroscience to your real-world persuasion and influence strategies for immediate results 

In Amplify Your Influence, he delivers an eye-opening roadmap to using applied neuroscience to improve readers’ communication ability, critical thinking, cultural awareness, and leadership skills. 

Perfect for executives, managers, sales professionals, and other business leaders, Amplify Your Influence is required reading for anyone seeking to improve their ability to effect change in the people around them, whether they’re in the office, the boardroom, the classroom, or at home. 

Intrigued? Click the play button below to learn more René and his book.

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436: The Undefeated Marketing System with Phillip Stutts

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Today’s guest has made some pretty incredible strides in the first four decades-plus of his life. When I was his age, I was floundering in year one as a solopreneur.

phillip stutts

For Phillip Stutts, he’s eight years in to running Win BIG Media (and Go BIG Media) and already at a BILLION dollars revenue! Needless to say, he knows his stuff.

In his new book called The Undefeated Marketing System: How To Grow Your Business and Build Your Audience Using the Secret Formula That Elects Presidents, Phillip shows you how his groundbreaking five-step marketing formula used by winning presidents and successful companies will also grow your business.

What if you could use this approach to convert customers in half the time, eliminate your financial risk, and secure huge profits? Well, now you can!

I hope you’ll click the play button below to learn more about Phillip and his work. For a summary, just keep scrolling.

Join in on our chat below

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