Tag Archives: author

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459: You MUST Market Your Book with Honorée Corder

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What is the single best tool an entrepreneur needs to build, boost, and grow their business? Win an Olympic Gold Medal? Sure! That’d be great. But apart from that?

honorée corder headshot

Write a book, of course! That according to Honorée Corder, author of 20-plus books including 2016’s You MUST Write a Book: Boost Your Brand, Get More Business, and Become the Go-To Expert.

But during the book’s launch and after it’s out in the world (and for the rest of your natural life) you must market that book!

Honorée has sold hundreds of thousands of book in ways most authors have never considered. She’s coached authors to successful writing careers and has co-authored and managed many books (including The Miracle Morning series).

Where to begin?

New and even experienced authors often feel overwhelmed by everything they’re told they must do. It can be hard to know where one should be putting their energy. Honorée has a gift for teaching what’s important in a way that’s easy to understand and remember.

In this book, Honorée takes a complicated subject and makes it simple to put into practice. She will get you excited to start the journey from the first work to bestseller.

Are You Ready to Find Readers?

You’ll love this playbook for author marketing because the stories and examples will stick with you as you build your publishing brand.

I hope you’ll click the play button below to learn more about Honorée and her work. For a summary, just keep scrolling.

Join in on our chat below

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433: Why You MUST Write a Book with Honoree Corder

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What is the single best tool an entrepreneur needs to build, boost, and grow their business? Win an Olympic Gold Medal? Sure! That’d be great. But apart from that?

honorée corder

Write a book, of course! So says today’s returning guest, Honorée Corder, author of 20-plus books including 2016’s You MUST Write a Book: Boost Your Brand, Get More Business, and Become the Go-To Expert.

Beyond technology, software, social media networks, even advertising and marketing campaigns, Honorée says the biggest and best tool you’ll ever have in your belt is a book with your name on the cover. What’s a book do for you? Let us count the ways…

Authority and Credibility–Nothing establishes your authority faster or better, making it easier to attract investors, clients, and customers.

Brand recognition–Nothing makes your name and your brand easier to recognize, giving you greater reach with no additional overhead.

The ultimate business card–We’re hard-wired to hold on to books, to keep and care for them, and to share them with others. When’s the last time someone did that with your business card?

You Must Write a Book introduces you to these concepts and digs further–revealing not only the benefits of how a book can help you to build and grow your business and your brand but how you can put your ideas on the page.

I hope you’ll click the play button below to learn more about Honorée and her work. For a summary, just keep scrolling.

Join in on our chat below

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414: Taking Your Next Book From Blank Page to 10,000 Copies Sold with Chandler Bolt

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Today’s guest is making at least his third appearance on the Read to Lead Podcast (it’s hard to keep up these days).

Chandler Bolt has updated the content of his bestselling book that also has a slightly revised subtitle.

It’s now called Published: The Proven Path From Blank Page to 10,000 Copies Sold. And you should grab a copy right now. It’s jus $14.99 on Amazon. But, if you’re one of the first 50 people to click that link above, Chandler will send you a copy completely free (no shipping and handling even). How’s that for a deal?!

If you’ve been thinking about writing book, maybe even making it a New Year’s Resolution but you haven’t been able to make it happen…or, you’ve been sitting on an unfinished manuscript waiting to press publish…or, maybe your book launch failed and you’re wondering what went wrong…then this book is DEFINITELY for you!

I hope you’ll click the play button below to learn more about Chandler and his work. For a summary, just keep scrolling.

Join in on our chat below

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Episode #178: How to Market Your Book with Joanna Penn

Build an author career for the long-term!

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The Creative Penn is a moniker I’d heard before. Until recently, however, I wasn’t familiar with the person behind that name.

That person is Joanna Penn, author of a number of fiction books and a specialist in inspirational books for authors, including How to Make a Living with Your Writing, The Successful Author Mindset and Successful Self-Publishing.

joanna penn

She’s also the author of a book covering a subject we’ve never really delved into before.

It’s called How to Market a Book, now in its Third Edition.

In this fine book, Joanna holds nothing back, sharing everything she knows about the process of effectively marketing your book. With her own books having appeared on a number of bestseller lists, including the New York Times and USA Today, you’d do well to pay attention to what she has to say.

With Joanna’s help, you could soon find yourself not only writing and publishing a successful book, but being asked to appear on, well, the Read to Lead Podcast. 🙂

Join in on our chat below

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Episode #173: Busting Through the Starving Artist Myth

With Jeff Goins, author of Real Artists Don't Starve

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Today we’re joined by the guest who now holds the distinction of appearing on Read to Lead more than anyone else. 

That nod goes to one of my favorite authors, Jeff Goins. His latest book is also probably my favorite of the five he’s written to date.   

jeff goins

(photo of the author by Ashley Goins)

That new book is titled Real Artists Don’t Starve: Timeless Strategies for Thriving in the New Creative Age.

In this book, and our conversation on it, Jeff dismantles the myth that being creative is a hindrance to success by revealing how an artistic temperament is in fact a competitive advantage in today’s marketplace.

To dig in, just click the “play” button below.

Join in on our chat below

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