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Episode #185: Building a StoryBrand with Donald Miller

Clarify Your Message So Customers Will Listen

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Late last decade, I had a blog where I often wrote reviews of some of my favorite reads. Big surprise, right? One of those reviews was about a book by a guy named Donald Miller.

That same Donald Miller, or Don as I sometimes refer to him, is my guest this week on the podcast. I’m very excited as I’ve wanted to have him on for some time.

donald miller

After writing a number of memoirs, three of which have spent time on the New York Times bestseller list, his latest book is all about sales and marketing. It’s called Building a StoryBrand: Clarify Your Message So Customers Will Listen.

I ask Don to give us a birds-eye view of the 7 elements of great storytelling to grow your business. He not only does that but a whole lot more.

Prepare to have your mind blown

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Episode #184: Alan Alda on The Art and Science of Relating and Communicating

From If I Understood You, Would I Have This Look on My Face?

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Over the course of my life, I’ve had the opportunity to interview and meet a lot of interesting and amazing people. It’s one of the many reasons I love it so much.

But if, when I started this project, you’d have told me I would one day interview today’s guest, I wouldn’t have believed it.

alan alda

I’m talking of course about the beloved American actor Alan Alda. Lucky for me (and for you) he’s written a book whose subject matter ties in quite nicely with a podcast like Read to Lead.

It’s a book all about the art and science of relating and communicating, something anyone who hopes to be successful has to do well.

There are plenty of bad examples around us of course. But, if you want to avoid being one of them, then today’s episode is for you.

I encourage to check out his latest book called, If I Understood You, Would I Have This Look On My Face?: My Adventures in the Art and Science of Relating and Communicating.

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Episode #183: Get More Done in 12 Weeks Than Others Do in 12 Months

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I read, like, a lot. And though many of the books I read (and the authors who write them) wind up being featured on the podcast, there are plenty that don’t (and not because they’re not worthy).

Sometimes it just comes down to scheduling or any other number of issues. Suffice it to say there are plenty of authors I’d love to interview that haven’t yet made it on. But that shouldn’t mean we can’t dive into and discuss their latest book, right?

12 Week Year by Brian Moran

The 12 Week Year by Brian Moran and Michael Lennington is just such a book. It was released in 2013. Like Deep Work, another book I read earlier this year, it has revolutionized how I work. I think it can do the same for you.

In today’s episode, I share some of the key insights and main ideas from the book, as well as a couple of other episodes that compliment this one quite nicely (see below for links).

To dig into today’s episode, just click the “play” button below.

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Episode #182: The Top 10 Ways to Be a Great Leader

With Dr. Hans Finzel

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I first met today’s guest at a conference and immediately suggested he needed to be a guest on the podcast. That was 2 years ago!

Well, better late than never, as Dr. Hans Finzel, president of HDLeaders joins us to talk about what he’s learned from over 30 years in positions of leadership.

hans finzel

His latest book (he’s written 10!) is called The Top 10 Ways to Be a Great Leader. In it, he shares his top 10 leadership principles with each principle combining to form the acronym L.E.A.D.E.R.S.H.I.P.

Hans and I talk about the role that listening and learning plays as a leader, his study of emotional intelligence over the last few years, communication, humility and much, much more.

At the time of this writing, the hard cover of the book is just $8 US and available at the links above and below.

Whether you’re new to leadership or you’ve been at it a while, you are bound to improve your leadership skills by reading this book.

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Episode #181: How to Achieve the Success You’re Wired For

With author Alissa Daire Nelson

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If you’re anything like me, your childhood included hearing about the need to be “well-rounded”, a mantra that often came from a well-meaning parent or teacher.

My guest today, though, says we weren’t wired to be well-rounded. She says that, in order to achieve the success you’re wired for, you need to focus on your strengths. That doesn’t mean we get to ignore our weaknesses, but it does drastically alter how we approach them.

alissa daire nelson

Alissa Daire Nelson is a Strengths Strategy Certified Coach and, today, she’s here to talk about helping you embrace and live out the awesome you have inside you.

Her new book is called From Frustrated to Frickin’ Awesome: 4 Steps to Achieve the Success You’re Wired For. She’s also offering a free PDF copy of the book just for you as a listener to Read to Lead.

To grab your free copy of From Frustrated to Frickin’ Awesome, just click here:

===>> Give Me My FREE Copy

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