Posted on

327: The Self-Reliant Entrepreneur with John Jantsch

by

I am so excited as Read to Lead celebrates an incredible milestone.

That’s right. The podcast officially turns seven this week, and what better way to celebrate than with a visit from the one and only, John Jantsch.

John Jantsch

John is the author of the bestselling Duct Tape Marketing and numerous other books, including the one we’re diving into today.

That book is The Self-Reliant Entrepreneur: 366 Meditations to Feed Your Soul and Grow Your Business.

This book is filled with inspirational meditations that contain the thoughts and writings of notable American authors. It’s designed as a daily devotional, arranged in a calendar format, and features readings of transcendentalist literature and others.

Written for entrepreneurs, as well as anyone seeking to find a deeper meaning in their work and life, it’s a practical handbook for anyone seeking to embrace the practice of self-trust.

Want to hear more? You know what to do…

Click the play button below to join our conversation now, or keep scrolling for a summary.

Join in on our chat below

Subscribe: Apple Podcasts | Stitcher | RSS

Continue Reading »
Posted on

326: Win Every Day with Chick-fil-a VP Mark Miller

by

There is a rare breed of business book authors capable of leveraging the power of story to help illustrate the concepts they’re trying to teach.

Bob Burg, Pat Lencioni, Ken Blanchard, and Andy Andrews all share their business fables quite successfully with wide audiences.

mark miller

Ken Blanchard, in fact, has co-written a couple of his books with today’s special guest, who is an author of a series of his own successful business fables.

His name is Mark Miller and he is Chick-fil-a’s Vice President of High-Performance Leadership. Mark’s new book, Win Every Day: Proven Practices for Extraordinary Results is the fifth and final book in that series.

If you’ve heard the show before, you know how I like to pull an audio nugget from the guest, something they said during our conversation, and bring it to the front of the podcast to sort of whet your whistle a bit?

Well, Mark had so many of these little nuggets that, for the first time I can remember, I had trouble choosing just which nugget to use. They were all so good!

Want to hear them all? You know what to do…

Click the play button below to join our conversation now, or keep scrolling for a summary.

Join in on our chat below

Subscribe: Apple Podcasts | Stitcher | RSS

Continue Reading »
Posted on

325: Building a Brand People Love From Day One with Emily Heyward

by

My guest today on the podcast has come a long way in a relatively short period of time.

She is the co-founder and chief branding officer of Red Antler, the branding and marketing company for startups and new ventures.

emily heyward

In her new book, she explains how hot new brands like Casper, Allbirds, Sweetgreen, and Everlane build devoted fan followings right out of the gate.

That book is called Obsessed: Building a Brand People Love From Day One and her name is Emily Heyward.

She founded Red Antler to help entrepreneurs embed brand as a driver of business success from the beginning.

In Obsessed, she outlines the new principles of what it takes to build and launch a brand that has people queuing up to buy it on opening day.

Click the play button below to join our conversation now, or keep scrolling for a summary.

Join in on our chat below

Subscribe: Apple Podcasts | Stitcher | RSS

Continue Reading »
Posted on

324: The Future of Behavior Design with Dr. BJ Fogg

by

While technically today’s featured book was released in 2019 (December 31 to be exact), I’ve dubbed it my favorite book so far this year!

Upon reading it, I immediately wanted to share it and attempt to teach its concepts to others. That, to me, is the mark of a great book.

bj fogg

What is this amazing book?

Well, it’s the New York Times bestseller Tiny Habits: The Small Changes That Change Everything by Dr. BJ Fogg. Or, as BJ would now call it if he could rename it, Tiny Habits: The Future of Behavior Design.

The book sleeve on the front cover says confidently, “This book will change your life.” Just yesterday, my wife saw the book on my desk and asked if the claim was true. I answered with a resounding “YES!”

With breakthrough discoveries in every chapter, you’ll learn the simplest proven ways to transform your life. Whether you want to lose weight, de-stress, sleep better, or be more productive each day, Tiny Habits makes it easy to achieve.

Click the play button below to join our conversation now, or keep scrolling for a summary.

Join in on our chat below

Subscribe: Apple Podcasts | Stitcher | RSS

Continue Reading »

Posted on

323: Using Authority, Warmth, and Energy to Get Exceptional Results

by

If you’re not a big fan of the sound of your own voice, you’re certainly not alone

In fact, that opinion puts you squarely in the majority. Most people can’t stand the way they sound.

steve herz

Remember hearing your recorded voice played back for the first time? Yeah. Probably not fun.

Most of us are not even using our natural dynamic voice when we speak, and that’s what today’s guest Steve Herz is here to help with.

The overwhelming majority of the speaking we do is what he calls “private speaking.” We’re not on a stage presenting, in other words. We’re in conversations with one or a few other people.

Yet, there is very little about these speaking moments and a TON written about presenting to crowds from a stage.

Enter Steve Herz. Steve’s book is called Don’t Take Yes for an Answer: Using Authority, Warmth, and Energy to Get Exceptional Results.

It explains why positive feedback limits personal and professional growth and then teaches you how to embrace hard truths and critical feedback to escape mediocrity and break away from the pack.

Click the play button below to join our conversation now, or keep scrolling for a summary.

Join in on our chat below

Subscribe: Apple Podcasts | Stitcher | RSS

Continue Reading »