459: You MUST Market Your Book with Honorée Corder

What is the single best tool an entrepreneur needs to build, boost, and grow their business? Win an Olympic Gold Medal? Sure! That’d be great. But apart from that?

honorée corder headshot

Write a book, of course! That according to Honorée Corder, author of 20-plus books including 2016’s You MUST Write a Book: Boost Your Brand, Get More Business, and Become the Go-To Expert.

But during the book’s launch and after it’s out in the world (and for the rest of your natural life) you must market that book!

Honorée has sold hundreds of thousands of book in ways most authors have never considered. She’s coached authors to successful writing careers and has co-authored and managed many books (including The Miracle Morning series).

Where to begin?

New and even experienced authors often feel overwhelmed by everything they’re told they must do. It can be hard to know where one should be putting their energy. Honorée has a gift for teaching what’s important in a way that’s easy to understand and remember.

In this book, Honorée takes a complicated subject and makes it simple to put into practice. She will get you excited to start the journey from the first work to bestseller.

Are You Ready to Find Readers?

You’ll love this playbook for author marketing because the stories and examples will stick with you as you build your publishing brand.

I hope you’ll click the play button below to learn more about Honorée and her work. For a summary, just keep scrolling.

Join in on our chat below

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Unlock Your Potential: 4 Simple Steps to Consistent Reading

Reading books for personal and professional development is a great way to learn new skills and gain valuable knowledge, but it can be difficult to find the time to do so consistently. 

Many working professionals are busy with their jobs, families, and other responsibilities, and it can be challenging to carve out additional time in their schedule for reading. 

woman face down, tired, exhausted

I’m guessing you can relate.

That said, there are several methods you can implement to make it easier to carve out time for reading. 

But before I share them with you, let me address what, for some, might be the “elephant in the room.” 

The guilt associated with “just” reading

I loved to read as a kid. I mean LOVED. 

From the Hardy Boys and Encylopedia Brown to The Hobbit and The Lord of the Rings, I was reading anytime I could, even when I was supposed to be doing something else…like sleeping (sorry mom!).

As I grew older though, reading seemed to be something fewer and fewer of my friends and colleagues were engaged in. Reading had always been fun, but now social activities and adult responsibilities were beginning to take precedence.

In fact, as an adult, I think I almost conditioned myself to feel guilty if I were reading. To sit and read meant I wasn’t being active, I wasn’t being productive, and I wasn’t actually doing anything “useful.” 

Put another way, I became convinced there were far more important things I could do with my time other than reading.

No one else was sending out these messages to me but, somehow, long before I would pick up my first nonfiction book, I managed to convince myself that reading was a pastime relegated to those who had little to no real responsibilities. 

In my mind at least, reading was a luxury I couldn’t afford.

No! Today was all about working toward earning a living, building relationships, and becoming successful. When I reached the top of the success mountain, well, then I might have time for enjoying a book or two. 

If this resonates with you on some level, let me set the record straight.

Carving out time to read a good book is not goofing off, it’s not wasting time, and it’s not something just for kids or those who have nothing else to worry about in life. 

Reading daily is a habit that some of the world’s most successful people not only practice themselves but have publically advocated for.

Warren Buffet, Oprah Winfrey, Bill Gates. 

And research suggests there are dozens of benefits to reading. Benefits that apply to fiction as well as nonfiction. 

In fact, it wasn’t until I installed a reading habit in the early 2000s that my career began to truly take off.

In a relatively short period of time, as lessons learned were implemented and evaluated, I began to get noticed by my peers and leaders within the organization.

I soon found myself presenting to various groups inside our company. Leaders from other offices wanted their staff to learn what I knew.

I credit as many as six promotions over a dozen or so years to one major shift in my professional development: going from non-reader to reader.

Okay so, hopefully, I convinced you there need be no guilt associated with the act of enjoying a good book. 

Here, then, are just a few ideas for finding ways to make reading a more consistent habit:

Schedule reading time into your day 

One of the most effective ways to make time for reading is to actually schedule it into your day. This means exactly what you think it means: setting aside a specific time each day to read.  

It doesn’t have to be the same time every day, of course, but to make it a habit, your reading time needs to have this level of commitment. Otherwise, it’s not likely to become a habit at all.

You might schedule time to read during your morning or evening commute, during lunch, or before bed. Or, you could wake up 30 minutes earlier each day to read before starting your workday.

The key is to actually schedule it in your calendar just like you would any other appointment or meeting. In this case, it’s simply a meeting with yourself. 

When it’s on your calendar, rather than just something you’ve only thought about doing with that particular time, it will become easier to “protect” your reading time. 

Audiobooks aren’t just for fiction anymore

If you have difficulty finding time to sit down and read, listening to audiobooks can be a great alternative. You can, of course, listen to audiobooks while you’re doing other activities, such as working out, driving, or doing household chores.

While audiobooks are ultimately better suited for enjoying fiction in my opinion, there are frankly some books I might never have made it through were it not for my Audible account.

It’s true that it’s often tougher to implement—heck, remember—what you hear while listening to a nonfiction book, especially if the book you’re listening to is filled with action steps. But with a little discipline, it’s possible. 

For example, make it a point after your flight, or run, or chores, or whatever it is, to go back through the spots you bookmarked and take written or typed notes.

For me, one of the best times to enjoy an audiobook is during a flight. I have the feeling of being productive in the sense I’m getting where I need to go (flying), but I’m also in a position where I can listen and take notes if I like. 

Read shorter books 

Nowhere is it written that for your reading to “count,” it has to be some epic tome, say, Steve Jobs by Walter Isaacson for example (at nearly 700 pages, it’s a tome of total titanic proportions). 

If you have limited time, reading shorter books can be a great way to feel like you’re making headway with the little time you do have. 

My friend and author, Jon Acuff, usually has a goal of reading a certain number of books each year, and even sometimes includes comic books on his goal list.

To the critics, he says, “Hey, it’s my goal. I can include whatever kind of books I want.” 

Be like Jon. Don’t let anyone else tell you what books can and can’t be on your reading list goal. 

Make reading social

Reading can be a lot more fun when you share it with others. I believe this greatly increases your odds of making reading a habit. 

If like my story above, you’ve managed to find yourself surrounded by other people who don’t spend much or any time reading, it’s no wonder you’ve struggled to do it consistently yourself. 

And that is one of the many reasons why I decided to offer weekly book summaries for free inside the Read to Lead Community (something that was initially going to be offered as part of a paid subscription). 

We will indeed be building out the components of a Read to Lead+ section, parts of which will require a small subscription to access. This might include things like a book club that meets on a regular basis, private sessions with authors, and more. 

However, I decided to separate out the summaries, as well as the ability to talk about the summaries and books among your peers, from that subscription section. 

Hopefully, this eliminates any remaining excuses you might have to read with more consistency. 🙂 

Who do you want to be? 

Building a consistent reading habit does take time and effort.

Think of it this way: Who do you want to be? 

In Atomic Habits by James Clear, he says that every habit you successfully install is essentially casting a vote for who you want to be. Over time, your votes add up.

You don’t have to be perfect. You don’t have to get “all the votes.” You just need the majority of the votes. 

Today, and every day, start casting your votes for the person you want to become. 

My hope is that this community will aid you in getting there.

458: Over 10MM Copies Sold: My Summary of Atomic Habits by James Clear

Just over four years ago, I interviewed my friend James Clear about his, then, new book Atomic Habits. Little did I know then that this book would rock the publishing world and become a worldwide bestseller.

Jeff Brown

I call it a modern-day 7 Habits of Highly Effective People, or How to Win Friends and Influence People, or Think and Grow Rich.

I had the chance to exchange messages with James over the weekend, and took the opportunity to congratulate him on his incredible milestone (I’d seen a recent post of his on Facebook about it). That milestone is 10MM+ copies sold.

In his post, James was quick to credit everyone else. More than anything he did, James said, it was simple, consistent, and passionate word-of-mouth by us, his readers, that was responsible for his book’s success.

Our exchange inspired me to honor this incredible milestone by revisiting the book in this episode.

This go ’round, I’m sharing an audio summary of Atomic Habits, the audio version of the same written summary I share with my members inside the Read to Lead Community.

By the way, if you’d like to receive a new written book summary every week, jump on over to my Community page and sign up for free. You get access to the Read to Lead Community, the chance to interact with other readers, and a new book summary each and every week.

And, if you’d like to check out my audio summary of Atomic Habits, just hit the play button below.

Join in on our chat below

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My Favorite New Way to Take Notes on Podcasts

If you’re anything like me, you love leveraging podcasts to learn.

In fact, I listen to exactly zero entertainment podcasts.

In every single podcast I subscribe to, I’m looking to learn something new.

taking notes on a podcast
Taking notes on a podcast (the old-fashioned way)

The problem, though, has always been pulling useful information, ideas, and insights from those podcasts.

Whether listening on the go or at my desk, it’s just one big pain in my patootie!

Recently, however, this has changed for me in a dramatic way.

First, Some Background

Last year, in my Note-Making Mastery Cohort, I championed an app called AIRR.

With AIRR, I could highlight a podcaster’s transcript of their episode and make notes on the passages I’d highlighted—all on my phone—with the peace of mind that the highlighted passage, and my notes on them, would automagically be exported as a new note into my digital note-taking app (via a ‘go-between’ app I use called Readwise).

There, inside my notes app (I use Obsidian), my notes from podcasts could live and intermingle with all my other notes from all the other sources I consume (by the way, if you don’t have a system for bringing all of your notes into one “central hub,” you’re doing it wrong). 😉

Long story short, I no longer use AIRR. Its continued development has seemingly stalled, and it was less intuitive than I’d have liked.

Not to mention, what if a podcast you enjoy doesn’t include transcripts? Well then, you’re flat out of luck?

Enter Snipd

Recently I discovered Snipd (for iOS and Android).

Don’t look now, but I done got Snipd!

Not long after, I was invited to help the Snipd crew beta test some of the app’s internal social sharing features.

Snipd is an app that offers many of the same advantages that AIRR does, but with one MAJOR addition.

Snipd leverages AI to create transcripts where there are none!

Regardless of whether or not a podcast includes transcripts, the app can easily create them for you.

Not only that, but it automatically divides an episode into Chapters, making it super simple to find specific points in the conversation.

Using AI, the app even summarizes each Chapter for you.

Highlighting content you want to save is as simple as tapping the Create a Snip button and using your index finger to select a start- and end-point.

Plus, any section you highlight will be saved within the app as its own piece of audio separate from the podcast episode itself!

Here are a couple of my recent Snips from inside the Snipd app.

My Snips

And here’s a screengrab I took as I was playing back one of my Snips.

Playing Back a Snip

And, yes, as you can probably tell from this image, each new word uttered is highlighted in the transcript as it’s being spoken.

By the way, here’s what this specific Snip looks like before I tap to play.

Summaries and Transcripts

Notice the Summary and Transcript tabs. Cool huh?

Oh, and check out that faint line across the bottom of the title (What It Means to Make Culture Change).

That line represents the podcast’s entire length. And the small highlighted portion of that line represents the portion of the episode I Snipd.

Finally, here’s what it looks like when viewing an entire episode (not just a Snip) inside the app.

Chapters and Highlights

Note the Chapters the AI created. Oh, and the Highlights tab? Yes, the app will even generate Highlights as suggestions for specific spots you may want to dive right into.

Needless to say, I haven’t been this excited about a podcast app in, like, ever!

The real power of this tool, though, is in connecting Snipd to Readwise just as I did with AIRR (get a free extra month of Readwise when you use that link).

This is how the highlights (or Snips) I make inside the app automagically find their way into my digital notes app (aka my central hub or, second brain), where they can live and intermingle with all the notes from all the other content I consume.

This, by the way, is just one of the many facets of personal knowledge management we cover in my Note-Making Mastery Cohort.

If you enjoy listening to podcasts for learning and growth, I suggest you give Snipd a try and see what you think.

And if you do, I’d love to know your thoughts. You can leave a comment below.

457: The Proven Path for Building a Rewarding Online Business with Matt McWilliams

I’m excited this week for lots of reasons. First, I celebrate my birthday is this week (tomorrow if you’re keeping score)! Second, I get to welcome onto the show a longtime friend and fellow entrepreneur Matt McWillams, whose dream of traditionally publishing a book is finally being realized!

matt mcwilliams

That book is called Turning Your Passions Into Profits: The Proven Path to Building a Rewarding Online Business. And I’m predicting it’s going to debut on a few bestseller lists. Yep, you heard it hear first.

Let me ask you a question: Would you enjoy creating a lifestyle you love by pursuing your passions and turning profits in the process?

Well, you’re in luck, because Matt’s book outlines step-by-step guidance for turning your passions into a profitable and lasting business.

He details how to find and attract your audience, build a following, and ultimately how to monetize your venture quickly and sustainably.

Turn Your Passions into Profits will help you:

  • Gain clarity on the exact steps it takes to start, grow, and monetize your online platform
  • Build up the confidence necessary to share your message with the world
  • Realize that you deserve to create a good income doing what you love
  • Acquire the tools and strategies needed to succeed with an online business and compete against established platforms

So many entrepreneurs either run a profitable business but hate their work or run a business they love, with a message they’re proud of, without making any money. There’s a better way to build a business, one that helps you wake up every day excited and full of purpose and make a profit.

Intrigued? Click the play button below to learn more about Matt and his new book.

Join in on our chat below

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