Late last decade, I had a blog where I often wrote reviews of some of my favorite reads. Big surprise, right? One of those reviews was about a book by a guy named Donald Miller.
That same Donald Miller, or Don as I sometimes refer to him, is my guest this week on the podcast. I’m very excited as I’ve wanted to have him on for some time.
After writing a number of memoirs, three of which have spent time on the New York Times bestseller list, his latest book is all about sales and marketing. It’s called Building a StoryBrand: Clarify Your Message So Customers Will Listen.
I ask Don to give us a birds-eye view of the 7 elements of great storytelling to grow your business. He not only does that but a whole lot more.
Prepare to have your mind blown
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In today’s episode, Donald and I discuss:
- What a StoryBrand is and why it works
- How to use the 7 elements of great storytelling to grow your business
- The importance of helping your customers achieve ‘identity transformation’
- …and plenty more!
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Don‘s Latest Book
You can pre-order Building a StoryBrand: Clarify Your Message So Customers Will Listen right now!
Books Donald Recommends
The Gatekeepers: How the White House Chiefs of Staff Define Every Presidency by Chris Whipple
Psycho-Cybernetics: Updated and Expanded by Maxwell Maltz
Man’s Search for Meaning by Viktor Frankl
Check Out These Resources Mentioned
The best place to find out more about Donald is at his website.
Grab a copy of Don’s book.
Check out the free StoryBrand software Donald mentioned.
Connect with Donald on Twitter and LinkedIn.
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