Today, my guest is author and popular speaker Tom Asacker.
Tom writes and teaches about radically new practices and ideas for marketplace success in times of uncertainty and change. He has lectured on marketing, innovation, and marketplace trends to corporate, association, and university audiences around the world.
He’s written six groundbreaking books that redefine business for the new millennium, the latest of which is The Business of Belief: How the World’s Best Marketers, Designers, Salespeople, Coaches, Fundraisers, Educators, Entrepreneurs and Other Leaders Get Us to Believe.
Tom’s book will challenge your assumptions about leadership and the art of influence, and give you invaluable insights required to understand and move others.
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In today’s episode, Tom will share:
- The two realities that have redefined the nature of influence in today’s marketplace
- Why buying into “the human brain is like a computer” metaphor is off base
- The importance of understanding the thinking mind versus the feeling mind
- And much more!
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Tom Asacker’s New Book
You can order your copy of The Business of Belief: How the World’s Best Marketers, Designers, Salespeople, Coaches, Fundraisers, Educators, Entrepreneurs and Other Leaders Get Us to Believe right now!
Tom Asacker in Action
Books and Authors Tom Recommends
How Do We Know What Isn’t So: The Fallibility of Human Reason in Everyday Life by Thomas Gilovich
Zen and the Art of Motorcycle Maintenance by Robert M. Pirsiq
The books of Malcolm Gladwell
The books of Daniel H. Pink
The books of Chip & Dan Heath
Tom Asacker Resources
The best place to find out more about Tom is on his website.
Here, Tom provides more information about his latest book.
You might consider hiring Tom to speak at your next event.
Follow Tom on Twitter: @TomAsacker
Tom serves as co-host of the podcast Media Unplugged along with Mark Ramsey.
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