My guest today, entrepreneur Kate Erickson, has an eclectic background.
There’s extensive experience in marketing and advertising, an English degree thrown in for good measure, and a passion for entrepreneurship.
She is the now content creator and community leader for EntrepreneurOnFire, a website and podcast hosted by John Lee Dumas. John, by the way, was a guest on episode #003 of this podcast.
Kate, you see, realized after all those years in marketing and advertising and the banking industry that she didn’t need corporate america to determine her worth for her.
Instead, she decided to determine her own worth by taking all of that knowledge and experience she gained and putting it towards helping others recognize, create and build the business they’ve always dreamed of, but never thought possible.
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In today’s episode, Kate will share how to:
- Steps to marrying your passion with your expertise
- The dangers of casting too wide a net when launching your business
- The four elements to an effective platform
- And much more!
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Kate Erickson’s Book
You can order your copy of Fire Path: Where Your Passion and Our Guidance Unite! right now.
Find out more about the book by visiting TheFirePath.com.
Books Kate Recommends
Essentialism by Greg McKeown
The Power of Now by Eckhart Tolle
Kate Erickson Resources
The best place to find out more about Kate is at his company website and blog.
Follow Kate on Twitter…@katelerickson.
Kate is offering a free copy of the Fire Path Guide for download for a limited time.
Check out Kate’s podcast, the first 16 episodes of which are the Fire Path book in audio form!
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What a rockin show!
Thank you John! You’re not so bad yourself. 🙂
Jeff, thanks so much for having me on! It was great chatting with you and your audience about the core building blocks for starting and growing a business!
Totally my pleasure. I appreciate you sharing your expertise and all you’ve learned throughout this process. Very helpful indeed.