315: Thinking Like a Boss with Kate Crocco

Uncover and Overcome the Lies Holding You Back from Success

I often field requests from publishers and publicists pitching books intended for, mostly, women (or, mostly men).

Almost universally I find that I get just as much, personally, out of books intended for the other gender (women in my case).

kate crocco

Such is the case with today’s featured book by Kate Crocco.

One of my favorite topics to read about these days is the area of mindset, and this is ground Kate’s book covers extensively.

This brand new book is called Thinking Like a Boss: Uncover and Overcome the Lies Holding You Back from Success.

With plenty of inspiring true stories and actionable steps you can take – starting now – Kate exposes the twelve limiting beliefs that are holding you back from your true potential.

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314: The Surprising Power of Business Experiments with Stefan H. Thomke

Author of Experimentation Works

When I think back to my time in college, I can’t help but think about how much of that time I wasted.

So much so that I ended up dropping out of college after about two years in (Sorry Butler, it’s not you…it’s me).

stefan thomke

I would eventually return, studying a different discipline and, interestingly, did far better the second time around.

There were many reasons my next attempt at school would turn out far better, not the least of which was now I was paying the bill.

All that wasted time from long ago makes me truly appreciate the conversations I’m able to have on a weekly basis, especially when those conversations include the likes of Harvard professors. Like now.

Today, we’re joined by Stefan H. Thomke whose latest is a book called Experimentation Works: The Surprising Power of Business Experiments.

You should also check out his first book.

With Experimentation Works, Stefan guides you through best practices in business experimentation, illustrates how these practices work at leading companies, and answers some fundamental questions.

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313: Building a Compelling Subscription With Robbie Kellman Baxter

Author of the new book, The Forever Transaction

It’s true. While working out the details in booking today’s guest for the show, I found another email exchange we’d shared nearly five years ago.

In this brief exchange, we talked about her coming on to the show. That visit NEVER materialized!

robbie kellman baxter

Why? Because I completely lost or forgot about the email.

Well, it’s time to right that wrong. Thankfully, she had no recollection of that first email and agreed again to come on. 🙂

Her latest effort is a book called The Forever Transaction: How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave.

It is an excellent follow up to her first book, you know, the one I missed out on telling you about all those years ago.

With The Forever Transaction, you have everything you need to build durable, long-term relationships with every customer, and leverage them for ultimate business success – today, tomorrow, and forever.

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312: The Vision-Driven Leader with Michael Hyatt

As I say in today’s podcast, I buy this author’s books before I even know what they’re about.

There are only a few of these kinds of authors on my list, but Michael Hyatt is one of them.

michael hyatt

His latest effort is a book called The Vision Driven Leader: 10 Question to Focus Your Efforts, Energize Your Team, and Scale Your Business.

It is, in my estimation, a book that EVERY leader needs to read, especially now, what with all that is going on in our world today (I’m looking at you COVID-19).

As Michael writes in the book, “…a mission defines what a business is, a vision describes where it’s going. Mission is here; vision is still out there. Mission is now; vision is next.”

The Vision Driven Leader takes you step-by-step from why to what and then how.

Your business will never be the same.

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311: The Life-Changing Power of Trusting Yourself

With You've Got This author Margie Warrell

Today’s guest is one of my favorite people to interview. She always brings her A-game.

This marks her third appearance on the podcast, and for good reason.

margie warrell

She brings her A-game to all her books as well. Her name is Margie Warrell and her latest is a book called You’ve Got This: The Life-Changing Power of Trusting Yourself.

Margie asserts that we all have moments when we succumb to doubt and let our fears call the shots. Each time they do, we limit our lives.

It’s why learning to trust in ourselves is crucial to rising above our biggest challenges and enjoying true happiness and success ― in our careers, relationships, leadership, and life.

When we trust ourselves to handle anything, it liberates us for everything.

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