Unlock Your Potential: 4 Simple Steps to Consistent Reading

Reading books for personal and professional development is a great way to learn new skills and gain valuable knowledge, but it can be difficult to find the time to do so consistently. 

Many working professionals are busy with their jobs, families, and other responsibilities, and it can be challenging to carve out additional time in their schedule for reading. 

woman face down, tired, exhausted

I’m guessing you can relate.

That said, there are several methods you can implement to make it easier to carve out time for reading. 

But before I share them with you, let me address what, for some, might be the “elephant in the room.” 

The guilt associated with “just” reading

I loved to read as a kid. I mean LOVED. 

From the Hardy Boys and Encylopedia Brown to The Hobbit and The Lord of the Rings, I was reading anytime I could, even when I was supposed to be doing something else…like sleeping (sorry mom!).

As I grew older though, reading seemed to be something fewer and fewer of my friends and colleagues were engaged in. Reading had always been fun, but now social activities and adult responsibilities were beginning to take precedence.

In fact, as an adult, I think I almost conditioned myself to feel guilty if I were reading. To sit and read meant I wasn’t being active, I wasn’t being productive, and I wasn’t actually doing anything “useful.” 

Put another way, I became convinced there were far more important things I could do with my time other than reading.

No one else was sending out these messages to me but, somehow, long before I would pick up my first nonfiction book, I managed to convince myself that reading was a pastime relegated to those who had little to no real responsibilities. 

In my mind at least, reading was a luxury I couldn’t afford.

No! Today was all about working toward earning a living, building relationships, and becoming successful. When I reached the top of the success mountain, well, then I might have time for enjoying a book or two. 

If this resonates with you on some level, let me set the record straight.

Carving out time to read a good book is not goofing off, it’s not wasting time, and it’s not something just for kids or those who have nothing else to worry about in life. 

Reading daily is a habit that some of the world’s most successful people not only practice themselves but have publically advocated for.

Warren Buffet, Oprah Winfrey, Bill Gates. 

And research suggests there are dozens of benefits to reading. Benefits that apply to fiction as well as nonfiction. 

In fact, it wasn’t until I installed a reading habit in the early 2000s that my career began to truly take off.

In a relatively short period of time, as lessons learned were implemented and evaluated, I began to get noticed by my peers and leaders within the organization.

I soon found myself presenting to various groups inside our company. Leaders from other offices wanted their staff to learn what I knew.

I credit as many as six promotions over a dozen or so years to one major shift in my professional development: going from non-reader to reader.

Okay so, hopefully, I convinced you there need be no guilt associated with the act of enjoying a good book. 

Here, then, are just a few ideas for finding ways to make reading a more consistent habit:

Schedule reading time into your day 

One of the most effective ways to make time for reading is to actually schedule it into your day. This means exactly what you think it means: setting aside a specific time each day to read.  

It doesn’t have to be the same time every day, of course, but to make it a habit, your reading time needs to have this level of commitment. Otherwise, it’s not likely to become a habit at all.

You might schedule time to read during your morning or evening commute, during lunch, or before bed. Or, you could wake up 30 minutes earlier each day to read before starting your workday.

The key is to actually schedule it in your calendar just like you would any other appointment or meeting. In this case, it’s simply a meeting with yourself. 

When it’s on your calendar, rather than just something you’ve only thought about doing with that particular time, it will become easier to “protect” your reading time. 

Audiobooks aren’t just for fiction anymore

If you have difficulty finding time to sit down and read, listening to audiobooks can be a great alternative. You can, of course, listen to audiobooks while you’re doing other activities, such as working out, driving, or doing household chores.

While audiobooks are ultimately better suited for enjoying fiction in my opinion, there are frankly some books I might never have made it through were it not for my Audible account.

It’s true that it’s often tougher to implement—heck, remember—what you hear while listening to a nonfiction book, especially if the book you’re listening to is filled with action steps. But with a little discipline, it’s possible. 

For example, make it a point after your flight, or run, or chores, or whatever it is, to go back through the spots you bookmarked and take written or typed notes.

For me, one of the best times to enjoy an audiobook is during a flight. I have the feeling of being productive in the sense I’m getting where I need to go (flying), but I’m also in a position where I can listen and take notes if I like. 

Read shorter books 

Nowhere is it written that for your reading to “count,” it has to be some epic tome, say, Steve Jobs by Walter Isaacson for example (at nearly 700 pages, it’s a tome of total titanic proportions). 

If you have limited time, reading shorter books can be a great way to feel like you’re making headway with the little time you do have. 

My friend and author, Jon Acuff, usually has a goal of reading a certain number of books each year, and even sometimes includes comic books on his goal list.

To the critics, he says, “Hey, it’s my goal. I can include whatever kind of books I want.” 

Be like Jon. Don’t let anyone else tell you what books can and can’t be on your reading list goal. 

Make reading social

Reading can be a lot more fun when you share it with others. I believe this greatly increases your odds of making reading a habit. 

If like my story above, you’ve managed to find yourself surrounded by other people who don’t spend much or any time reading, it’s no wonder you’ve struggled to do it consistently yourself. 

And that is one of the many reasons why I decided to offer weekly book summaries for free inside the Read to Lead Community (something that was initially going to be offered as part of a paid subscription). 

We will indeed be building out the components of a Read to Lead+ section, parts of which will require a small subscription to access. This might include things like a book club that meets on a regular basis, private sessions with authors, and more. 

However, I decided to separate out the summaries, as well as the ability to talk about the summaries and books among your peers, from that subscription section. 

Hopefully, this eliminates any remaining excuses you might have to read with more consistency. 🙂 

Who do you want to be? 

Building a consistent reading habit does take time and effort.

Think of it this way: Who do you want to be? 

In Atomic Habits by James Clear, he says that every habit you successfully install is essentially casting a vote for who you want to be. Over time, your votes add up.

You don’t have to be perfect. You don’t have to get “all the votes.” You just need the majority of the votes. 

Today, and every day, start casting your votes for the person you want to become. 

My hope is that this community will aid you in getting there.

458: Over 10MM Copies Sold: My Summary of Atomic Habits by James Clear

Just over four years ago, I interviewed my friend James Clear about his, then, new book Atomic Habits. Little did I know then that this book would rock the publishing world and become a worldwide bestseller.

Jeff Brown

I call it a modern-day 7 Habits of Highly Effective People, or How to Win Friends and Influence People, or Think and Grow Rich.

I had the chance to exchange messages with James over the weekend, and took the opportunity to congratulate him on his incredible milestone (I’d seen a recent post of his on Facebook about it). That milestone is 10MM+ copies sold.

In his post, James was quick to credit everyone else. More than anything he did, James said, it was simple, consistent, and passionate word-of-mouth by us, his readers, that was responsible for his book’s success.

Our exchange inspired me to honor this incredible milestone by revisiting the book in this episode.

This go ’round, I’m sharing an audio summary of Atomic Habits, the audio version of the same written summary I share with my members inside the Read to Lead Community.

By the way, if you’d like to receive a new written book summary every week, jump on over to my Community page and sign up for free. You get access to the Read to Lead Community, the chance to interact with other readers, and a new book summary each and every week.

And, if you’d like to check out my audio summary of Atomic Habits, just hit the play button below.

Join in on our chat below

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457: The Proven Path for Building a Rewarding Online Business with Matt McWilliams

I’m excited this week for lots of reasons. First, I celebrate my birthday is this week (tomorrow if you’re keeping score)! Second, I get to welcome onto the show a longtime friend and fellow entrepreneur Matt McWillams, whose dream of traditionally publishing a book is finally being realized!

matt mcwilliams

That book is called Turning Your Passions Into Profits: The Proven Path to Building a Rewarding Online Business. And I’m predicting it’s going to debut on a few bestseller lists. Yep, you heard it hear first.

Let me ask you a question: Would you enjoy creating a lifestyle you love by pursuing your passions and turning profits in the process?

Well, you’re in luck, because Matt’s book outlines step-by-step guidance for turning your passions into a profitable and lasting business.

He details how to find and attract your audience, build a following, and ultimately how to monetize your venture quickly and sustainably.

Turn Your Passions into Profits will help you:

  • Gain clarity on the exact steps it takes to start, grow, and monetize your online platform
  • Build up the confidence necessary to share your message with the world
  • Realize that you deserve to create a good income doing what you love
  • Acquire the tools and strategies needed to succeed with an online business and compete against established platforms

So many entrepreneurs either run a profitable business but hate their work or run a business they love, with a message they’re proud of, without making any money. There’s a better way to build a business, one that helps you wake up every day excited and full of purpose and make a profit.

Intrigued? Click the play button below to learn more about Matt and his new book.

Join in on our chat below

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456: The 6 Books I’m Most Excited About Coming Out in the First Half of 2023

Today, I share my research on the books coming out in the first half of 2023, and I’ve narrowed the ones you should have on your radar to six.

Jeff Brown

Based on their titles, descriptions, the author’s background, and their research, these are the books that I”m really excited about reading. Just yesterday I reached out to the first two authors on this list to invite them on to the show (the first of which has already responded with a “yes”). Hopefully we’ll accomplish getting all six on the show.

Perhaps I’ll do a similar episode in early July to cover books I’m jazzed about coming out in the second half of the year. We’ll see.

For a full list of the books I feature, as well as a brief summary of each, simply scroll down.

By the way, if you’d like to receive a new book summary every week, jump on over to my Community page and sign up for free. You get access to the Read to Lead Community, the chance to interact with other readers, and a new book summary each and every week.

Finally, if you’d rather hear about the books I feature in today’s episode, just hit the play button below.

Join in on our chat below

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455: My Six Favorite Books I Read This Year

Today, I take a look back at my favorite reads of 2022, only one of which actually came out in 2022.

Jeff Brown

These are the books that have really stood out to me and have made a lasting impact on me. Several of those books I’m sharing today have been on my shelf for a while, books that I’ve wanted to read for some time.

All of them have informed my thinking on note-taking, knowledge management and retention, and learning. I was knee deep in these works as I was building my Note-Making Mastery Cohort that debuted in June.

For a full list of the books I feature, as well as a brief summary of each, simply scroll down.

By the way, if you’d like to receive a new book summary every week, jump on over to my Community page and sign up for free. You get access to the Community, the chance to interact with other readers, and a new book summary each and every week.

Finally, if you’re rather hear about the books I feature in today’s episode, just hit the play button below.

Join in on our chat below

Subscribe: Apple Podcasts | Spotify | RSS

Continue Reading »