558: The 8 Step Blueprint To Building A Profitable Personal Brand Business with Mike Kim (E)

I first met Mike Kim at the first-ever Podcast Movement conference in 2014, and I liked him immediately. Unassuming, humble, but incredibly smart and well-spoken. My kinda guy.

Mike Kim

But that ain’t the half of it, as they say.

Mike is someone I have so much respect for. Everything he does, he does with absolute class. He’s an amazing teacher and a fantastic and confident public speaker.

And I love the fact that after meeting him nearly 8 years ago at that “little” conference, he’s finally coming out with a book (just one month before me), making it possible for me to have him on Read to Lead.

Mike’s new book, releasing next week, is called You Are the Brand: The 8-Step Blueprint to Showcase Your Unique Expertise and Build a Highly Profitable, Personally Fulfilling Business.

I hope you’ll click the play button below to learn more about Mike and his work. For a summary, just keep scrolling.

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556: 9 Steps for Making Progress in Your Career with Michael B. Horn and Bob Moesta

Every single year, an estimated 1 billion people switch jobs worldwide. A lucky few stumble into the role of their dreams, but hundreds of millions are disappointed.

What if, when looking for a job, you could make more informed choices to better select the opportunity you seize? What if the power to move along your career paths lies with you, as opposed to hiring managers or the market?

According to the “Jobs to Be Done” theory of product design—customers don’t simply buy products; they recruit them to do specific jobs that solve a problem. 

Job Moves adopts this model to view jobs as positions we “hire” to help us make progress in our lives and careers.

Based on research conducted with over a thousand professionals at all stages of their careers, Ethan Bernstein, Michael B. Horn, and Bob Moesta find that this notion bears out no matter your age, stage, or trajectory.

Key to this new, universal approach is understanding our priorities at the specific moment when we make each move. This team has created a process to help individuals identify the current circumstances driving them to look for new opportunities, the experiences they hope to gain in a new job, what tradeoffs they’ll gladly make in return, and how to learn-before-switching if a new job will deliver.

The result encourages job seekers to look beyond a title or company for a more holistic view and ask not what you can do in a job, but what a potential job can do for you.

Full of useful activities and tools, Job Moves offers the timeless framework of our generation to help anyone create a career that will be happier and more fulfilling.

I hope you’ll click the play button below to learn more about Ethan, Michael, Bob and their work. For a summary, just keep scrolling.

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555: Lead with Your Values to Advance Your Career with the Wharton School’s G. Richard Shell (an Encore Presentation of Episode 381)

I am extremely fond of today’s special guest for a lot of reasons, not the least of which he has the distinction of being one of my first ten guests ever.

richard shell

G. Richard Shell first visited the show in episode #008 way back in August of 2013, almost 8 years ago.

We talked about his, then, new book Springboard. Today, we’re diving into his latest book called The Conscience Code: Lead with Your Values, Advance Your Career.

It’s driven by dramatic, real-world examples from Richard’s classroom, today’s headlines, and classic cases of corporate wrong-doing. The book shows you how to create values-based workplaces where everyone can thrive.

Richard wrote the book, he says, to point to a better path; one that recognizes that conflicts are coming, learns to spot them, then follows a research-based, step-by-step approach for resolving them skillfully.

By committing to the Code, you can replace regret with long-term career success as a leader of conscience.

I hope you’ll click the play button below to learn more about Richard and his work. For a summary, just keep scrolling.

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554: How to Be a Long-Term Thinker in a Short Term World with Dorie Clark (an Encore Presentation of Episode 389)

My guest today is making her third appearance on the podcast. That’s, in part, because I think she’s one of the best writers around. As I say in today’s episode: when I first hear she’s got something new coming out, I always look forward to it (and I’ve never been disappointed).

dorie clark

I’m talking, of course, about Dorie Clark. She’s a consultant and keynote speaker who teaches executive education at Duke’s Fuqua School of Business and Columbia University’s Graduate School of Business.

In her new book titled The Long Game: How to Be a Long-Term Thinker in a Short Term World, Dorie says much of the pressure in our culture pushes us toward doing what is easy, what’s guaranteed, or what looks glamorous in the moment.

Dorie argues for doing small things over time to achieve our goals – and being willing to keep at them, even when they seem pointless, boring, or hard.

I’ve loved every one of her books, including this one, and I think you will too.

I hope you’ll click the play button below to learn more about Dorie and her work. For a summary, just keep scrolling.

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553: The Notebook: A History of Thinking on Paper with Roland Allen

I’ve been waiting for over a year to bring you today’s conversation and episode. That’s right. It was in the fall of last year that I got word on X about a new book coming out, all about the history of The Notebook.

roland allen

It indeed came out last fall…but only in the UK. It wasn’t slated to come out in the US until today, November 12th.

Turns out, it actually ended up releasing in the US a couple of months ago, an update that I missed. But no matter. I’m still “on schedule” as far as I’m concerned. 😉

And I’m thrilled and geeking out about an historical look at the journey the notebook has taken these last 800 years.

The author of The Notebook: A History of Thinking on Paper, Roland Allen, reveals the notebook’s surprising and profound influence. Our powerful connection with our notebooks matters, he says. In an age of AI and digital overload, the simple act of moving a pen across a blank pae can boost our creativity and mood—and continues to transform our ideas.

I hope you’ll click the play button below to learn more about Roland and his work. For a summary, just keep scrolling.

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