Category Archives: Marketing

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227: How to Revolutionize Your Career and Make Big Things Happen

With Derek Loudermilk, author of Superconductors

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Three years ago this month, I had the privilege of appearing on The Art of Adventure podcast.

The host, Derek Loudermilk interviewed me about reading and podcasting (surprise!). Fast forward a few years and he’s leveraged what he’s learned interviewing fellow adventurers, and has turned that knowledge into a new book.

derek loudermilk

Derek has lead a pretty exciting life. He is a professional adventurer, polymath, bestselling author, publisher, speaker, digital nomad, business coach, father, Lord of Sealand, and host of The Art of Adventure Podcast. 

He’s also a former scientist and has a degree in biology. They don’t come any more well-rounded than this guy. 

Derek’s book is called Superconductors: Revolutionize Your Career and Make Big Things Happen. In it, he says the steady career path is a thing of the past: disruption is here to stay.

He continues that you need to be able to keep learning, growing and reinventing yourself to stay valuable in the midst of this change. Superconductors shows you how.

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218: Revolutionize How You Work with The Fun Formula

With author Joel Comm

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I’ve known of today’s guest for several years. In fact, he’s now written 15 books in all.

How, then, has it taken me 5 years into the show to invite him on? So many books, so little time I guess. But, better late than never.

joel comm

Worth the wait? Absolutely!

Not only is Joel Comm a super-fun and down-to-earth guy, but I discovered that we both have quite a bit in common (more on that during the show).

Speaking of fun, his new book is called The Fun Formula: How Curiosity, Risk-Taking and Serendipity Can Revolutionize How You Work.

In it, Joel reveals that the best path to success – in both work and in life – is to focus on our passions, curiosity, and the things that bring us great pleasure.

In short, The Fun Formula lays out a plan for making the subtle changes to our thinking and routines that will enable us to design th elife we truly desire: one of significance and joy.

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212: Grow Your Business, Attract More Clients, and Make More Money

With Take Your Shot author Robin Waite

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I love a good story. Some of my favorite business books are filled with compelling and thought-provoking stories.

Then there area handful – books from the likes of Andy Andrews, Bob Burg, Pat Lencioni and others – that don’t just include a few good stories, but are themselves told in narrative form from beginning to end.

robin waite

Such is the case from our guest today, Robin Waite. His new book is called Take Your Shot: How to Grow Your Business, Attract More Clients, and Make More Money and, in it he argues that, among other things, you’ve got to change the perceptions of your business so that you can get out of your own way.

That’s right. Sometimes the problem with your struggle to succeed is you.

I learned how to better build desirable products, even though I consider myself a service provider, how to price those products confidently, and how to demonstrate value to my potential clients and customers.

In short, I learned a ton and I think you will too.

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Episode #185: Building a StoryBrand with Donald Miller

Clarify Your Message So Customers Will Listen

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Late last decade, I had a blog where I often wrote reviews of some of my favorite reads. Big surprise, right? One of those reviews was about a book by a guy named Donald Miller.

That same Donald Miller, or Don as I sometimes refer to him, is my guest this week on the podcast. I’m very excited as I’ve wanted to have him on for some time.

donald miller

After writing a number of memoirs, three of which have spent time on the New York Times bestseller list, his latest book is all about sales and marketing. It’s called Building a StoryBrand: Clarify Your Message So Customers Will Listen.

I ask Don to give us a birds-eye view of the 7 elements of great storytelling to grow your business. He not only does that but a whole lot more.

Prepare to have your mind blown

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Episode #178: How to Market Your Book with Joanna Penn

Build an author career for the long-term!

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The Creative Penn is a moniker I’d heard before. Until recently, however, I wasn’t familiar with the person behind that name.

That person is Joanna Penn, author of a number of fiction books and a specialist in inspirational books for authors, including How to Make a Living with Your Writing, The Successful Author Mindset and Successful Self-Publishing.

joanna penn

She’s also the author of a book covering a subject we’ve never really delved into before.

It’s called How to Market a Book, now in its Third Edition.

In this fine book, Joanna holds nothing back, sharing everything she knows about the process of effectively marketing your book. With her own books having appeared on a number of bestseller lists, including the New York Times and USA Today, you’d do well to pay attention to what she has to say.

With Joanna’s help, you could soon find yourself not only writing and publishing a successful book, but being asked to appear on, well, the Read to Lead Podcast. 🙂

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