Category Archives: Marketing

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240: The Serving Mindset: Stop Selling and Grow Your Business with Farnoosh Brock

The 5 Mindset Shifts You Need to Know!

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Several of my guests this month are authors who are making return visits to the show. Today’s guest is one of them.

Farnoosh Brock first appeared on Read to Lead on episode #039 all the way back in April of 2014.

farnoosh brock

In her brand new book out today called The Serving Mindset: Stop Selling and Grow Your Business, Farnoosh asks, “What if you could stop selling altogether and grow your profits?”

Well, with The Serving Mindset, you’ll learn how to serve, elevate your business success, and fell great all at the same time!

The book walks you through the process of why and how to acquire this “serving mindset” and put it into practice.

If you hate sales, this book will help you diagnose the source of this issue, understand how your mindset affects your sales directly, and discover a fresh approach to selling as serving.

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239: How to Master Content Strategy with Pamela Wilson

Maximize Your Reach and Boost Your Bottom Line

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My guest today, Pamela Wilson, has been helping people get their ideas out into the world since 1987.

She started her career as a marketing consultant and graphic designer and began her online business – bigbrandsystem.com – in early 2010.

Pamela Wilson

At BIG Brand System, she helps ambitious people build online businesses based on their hard-earned expertise – and without the usual overwhelm. She does this through free content on her site, targeted programs, coaching, and her mastermind group.

Pamela first appeared on the podcast to discuss her last book Master Content Marketing, back in November of 2016. That book is a companion to her new book.

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238: 8 Surefire Ways to Dramatically Grow Your Business by Becoming the Obvious Choice

Grab below my free PDF that accompanies this episode

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In today’s solo episode, I dive into what I’ve learned over the last 10+ years about standing out as an organization or personal brand.

A complete grasp of these concepts is what allowed me to successfully navigate leaving my traditional job and venturing out onto my own over five years ago.

Jeff Brown

I’ve given talks on this topic more and more this year and adapted this episode from my slides.

If you’d like to view my slides later, or while you’re listening to the episode, simply scroll down and enter your first name and email address to grab the free PDF.

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235: The Complete Guide to Creating Customers with Word of Mouth

With Talk Trigger authors Jay Baer and Daniel Lemin

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Today marks the return of a two-time guest and the appearance of a first-time guest, all in one show!

One of my favorite authors, Jay Baer, is here, and he’s brought with him his co-author Daniel Lemin.

Jay Baer and Daniel Lemin

Their new book, out today, is called Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth.

For as long as you or I can remember, word of mouth has been a fantastically effective way to create customers, yet almost no business has an actual strategy to ignite conversations.

Talk Triggers gives you the practical framework you need to turn customers into volunteer marketers.

Listen in below as Jay, Daniel and I discuss their new book.

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230: How Collaborative Advantage Beats Competitive Advantage with Paul Skinner

Author, Collaborative Advantage

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The history of business strategy, so says my guest today, has been built on the idea that businesses must compete to win.

But what if the competitive model of business is now broken? In today’s interconnected world, could strategies to create competitive advantage actually be holding your business back?

paul skinner

Paul Skinner, a strategic consultant and social entrepreneur, presents an alternative model of collaborative advantage which you can use, he says, to drive a greater level of success that is better for you, better for your customers, and better for society.

Paul unpacks the idea in his brand new book called Collaborative Advantage: How Collaboration Beats Competition as a Strategy for Success. 

This book is the indispensable guide that will help you rapidly accelerate the growth of your business or the impact of your non-profit organization by bringing the fuller, value-creating potential of the outside world inside your organization.

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