Category Archives: Marketing

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265: Ryan Levesque on the Single Most Important Decision Before Starting Your Business

Author of the new book, Choose

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One of the most generous people I know is the guy who makes a return visit to Read to Lead nearly four years after his first stop.

His name is Ryan Levesque and he’s the kind of guy that, on the day his new book releases, he decided to GIVE IT AWAY along with a couple of hundred bucks in bonuses.

ryan levesque

That new book is called Choose: The Single Most Important Decision Before Starting Your Own Business. Click that link and you only pay shipping ($7.95).

Ryan is throwing in a few hundred bucks in extras and a few surprises along the way as well.

See? Pretty generous, right?

He freely shares quite a bit of his knowledge in our conversation today also (we chatted for nearly an hour). If, after listening, you can’t get enough of Ryan (who can blame you), head on over to the Boss-Free Virtual Summit (before May 7) where Ryan is one of over 34 speakers on the topic of starting a business and being your own boss.

Join in on our chat below

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257: Marketing Rebellion: The Most Human Company Wins

With author Mark Schaefer

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Today’s guest is someone whose work I’ve admired from afar for quite some time.

I never knew that one day another guest would, out of the blue, make one of those “Hey, you guys should meet!” introductions.

Thank you, Steve Woodruff!

mark schaefer

His name is Mark Schaefer. Mark has more than 30 years of experience in global marketing, organizational development and business consulting.

Mark’s the author of seven books. HIs new book is Marketing Rebellion: The Most Human Company Wins. And I loved it!

In it, Mark provides an achievable and realistic framework to help you stay ahead of the curve by reimagining marketing in a world where hyper-empowered consumers drive the business results.

Listen in and be sure to subscribe (links below) so you don’t miss a single episode!

Join in on our chat below

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255: How to Gain an Authentic, Dedicated and Diverse Audience From Scratch

With Brendan Kane, author of One Million Followers

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Would you believe that over 60 billion online messages are sent on digital platforms every day? So says my guest today, Brendan Kane.

If that’s indeed the case, then it’s no surprise that only a select few succeed in the mad scramble for customer attention.

brendan kane

This means that the question for anyone who wants to gain mass exposure for their transformative content, business, or brand or connect with audiences around the globe is no longer if they should use social media but how to best take advantage of the numerous different platforms.

Brendan’s new book, One Million Follows: How I Built a Massive Social Media Following in 30 Days (Growth Hacks for Your Business, Your Message, and Your Brand from the World’s Greatest Minds).

In One Million Followers, Brendan teaches us how to gain an authentic, dedicated, and diverse online following from scratch; create personal, unique, and valuable content that will engage your core audience; and build a multi-media brand through platforms like Facebook, Instagram, YouTube, Snapchat, and LinkedIn.

Listen in and be sure to subscribe (links below) so you don’t miss a single episode!

Join in on our chat below

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243: Success in Business Begins with Clarity

With Clarity Wins Author Steve Woodruff

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Just a few weeks ago, I’d never even heard of today’s guest. It’s amazing how fast you can take to someone else’s message when it’s delivered in the right way.

That is certainly the case for Steve Woodruff, the King of Clarity, and my guest today on the show.

steve woodruff

In a world filled with noise and distraction, the secret weapon any business can use to break through, Steve says, is CLARITY: Clarity of strategy (leading to focused direction), and clarity of messaging (leading to sales and referrals).

Clarity Wins: Get Heard. Get Referred is a proven handbook to create competitive advantage in any marketplace. You don’t have to spend a million dollars to rise above the noise and grow referrals. You just need to learn how to be clear.

Listening to this episode will ensure you’re headed in the right direction!

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240: The Serving Mindset: Stop Selling and Grow Your Business with Farnoosh Brock

The 5 Mindset Shifts You Need to Know!

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Several of my guests this month are authors who are making return visits to the show. Today’s guest is one of them.

Farnoosh Brock first appeared on Read to Lead on episode #039 all the way back in April of 2014.

farnoosh brock

In her brand new book out today called The Serving Mindset: Stop Selling and Grow Your Business, Farnoosh asks, “What if you could stop selling altogether and grow your profits?”

Well, with The Serving Mindset, you’ll learn how to serve, elevate your business success, and fell great all at the same time!

The book walks you through the process of why and how to acquire this “serving mindset” and put it into practice.

If you hate sales, this book will help you diagnose the source of this issue, understand how your mindset affects your sales directly, and discover a fresh approach to selling as serving.

Join in on our chat below

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