Category Archives: Marketing

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Episode #009: Ken Segall, Author of Insanely Simple: The Obsession That Drives Apple’s Success

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Ken Segall Head ShotEven if you don’t consider yourself a fan of all things Apple, it’s impossible to deny that the company has improved virtually every category they’ve chosen to enter.

From products and packaging, to marketing and advertising, the hits seem to far outweigh the misses. But what is it about Apple that has them firing on all cylinders more often that not?

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When Ken Segall, author of the book Insanely Simple: The Obsession That Drives Apple’s Success, asked himself that question, he found a common thread in all the data, feedback and meeting notes.

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Episode #006: Jonah Berger, New York Times Best-Selling Author of Contagious: Why Things Catch On

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Jonah-BergerJonah Berger is a business writer and professor of marketing at the University of Pennsylvania’s Wharton School of Business. He is the author of the New York Times best-selling book Contagious: Why Things Catch On, and you and I get to learn from him this week.

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In this episode, Jonah lays out the six STEPPS to helping your idea, product or service catch on.

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Episode #005: Jay Baer, New York Times Best-Selling Author of Youtility

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jay-baerJay Baer is a hype-free digital marketing strategist, speaker, and author. He founded Convince & Convert in 2008. This is the fifth marketing services firm he’s started or managed.

Jay has consulted with more than 700 companies on digital marketing since 1994, and he was named one of America’s top social media consultants by Fast Company magazine, and the Convince and Convert blog is ranked as the world’s #1 content marketing resource.

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His new book about making marketing useful is called Youtility: Why Smart Marketing Is about Help Not Hype and is a New York Times best seller.

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