Category Archives: Marketing

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Bonus Episode: Fascinate by Sally Hogshead [Audio Summary]

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BlinkistToday’s bonus episode features the second in a series of audio blinks; audio versions of written book summaries found inside the Blinkist app.

The key insights from Fascinate by Sally Hogshead are brought to you by Blinkist, a mobile learning company that transforms outstanding nonfiction books into 15­-minute reads made for your mobile device.

If you’d like Blinkist to consider adding audio summaries to their existing app, please leave a comment below.

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With Blinkist, glean the main ideas and key insights from some of your favorite business books in just 15 minutes. To start your free trial today, just click our special Blinkist link.

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Fascinate: Your 7 Triggers to Persuasion and Captivation by Sally Hogshead

Sally Hogshead is one of the leading marketers and advertising writers in the United States and develops marketing strategies for leading companies such as Starbucks and Microsoft.

She graduated from Duke University and founded her own advertising agency when she was just 27 years old.

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We’d love your feedback on whether you’d like to see audio blinks inside the Blinkist app. Give us your feedback by leaving a comment below, and/or by writing to Blinkist at hello@blinkist.com.

If you liked this summary, there are more than 400 more on Blinkist. We cover great nonfiction on everything from marketing and self­help to history and psychology. Come check it out at www.blinkist.com.

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Encore Episode: The Passion that Drives Apple’s Success with Ken Segall

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Ken SegallEven if you don’t consider yourself a fan of all things Apple, it’s impossible to deny that the company has improved virtually every category they’ve chosen to enter.

From products and packaging, to marketing and advertising, the hits seem to far outweigh the misses. But what is it about Apple that has them firing on all cylinders more often that not?

When Ken Segall, author of the book Insanely Simple: The Obsession That Drives Apple’s Success, asked himself that question, he found a common thread in all the data, feedback and meeting notes.

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In a word, it’s all about Simplicity.

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Episode #049: Mark Satterfield, Author, The One Week Marketing Plan

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Mark SatterfieldA highly effective marketing plan executed in just five days and for as little as $300? Is it really that simple?

According to Mark Satterfield, it can be. In his new book, The One Week Marketing Plan: The Set It & Forget It Approach for Quickly Growing Your Business, Mark lays out a step-by-step blueprint that anyone can use to create a highly effective marketing system in just five business days. If you’re tired of constantly having to chase down new business, then this book is for you.

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Episode #022: Gary Vaynerchuk, Author of Jab, Jab, Jab, Right Hook

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Gary VaynerchukIt’s been a real treat to, in back-to-back weeks, feature two authors I’ve learned more from in the last five years than just about anyone else. Last week it was Chris Brogan. This week on the podcast it is my pleasure to welcome Gary Vaynerchuk into the hot seat.

 

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While Chris is all about sharing ways to help spread your message whether social media is involved or not, Gary’s latest book, Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World,is all about the social media tools and how to use them well.

I believe you’ll find it to be a great resource on understanding the psychology of various social media platforms and what makes each one unique. In fact, Gary argues understanding that concept and the others he lays out is key if you have any plans of succeeding on these platforms.

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Episode #010: Dan Schawbel, author of Promote Yourself: The New Rules for Career Success

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Dan Schawbel-headerPicAt first glance, reading a book titled Promote Yourself might sound a bit narcissistic. After all, social media has allowed many people to get quite good at it. And by good, I mean really, really bad.

What good, then, could come from being an expert self-promoter? Aren’t they the person everyone avoids at parties, shuns online and generally dislikes?

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