Category Archives: Marketing

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Episode #078: How to Book Yourself Solid with Michael Port

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Michael PortEver since I launched the Read to Lead Podcast, I’ve wanted to have Michael Port on the show to talk about his latest book.

The original version of Book Yourself Solid was first released in 2006. Then, in 2010, it was updated with additional content. However, it was the illustrated version – released in 2013 – that convinced me to buy it.

Supposedly, 84% of us prefer to learn visually. I can certainly say I’m in that camp. Along with books like Dan Roam’s Back of the Napkin (and subsequent Show and Tell), and Sunni Brown’s The Doodle Revolution, I found Book Yourself Solid Illustrated an easily digestible read. And, it’s not only be packed with amazing insights and strategies, but it’s just downright fun to read.

What’s more, it’s essentially an entire service business coaching program wrapped up in a single book. A very cool, and hip book.

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Episode #077: How the World’s Best Marketers Get Us to Believe

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Tom AsackerToday, my guest is author and popular speaker Tom Asacker.

Tom writes and teaches about radically new practices and ideas for marketplace success in times of uncertainty and change. He has lectured on marketing, innovation, and marketplace trends to corporate, association, and  university audiences around the world.

He’s written six groundbreaking books that redefine business for the new millennium, the latest of which is The Business of Belief: How the World’s Best Marketers, Designers, Salespeople, Coaches, Fundraisers, Educators, Entrepreneurs and Other Leaders Get Us to Believe.

Tom’s book will challenge your assumptions about leadership and the art of influence, and give you invaluable insights required to understand and move others.

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Episode #075: Cultivate Enduring Customer Loyalty with Noah Fleming

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noah flemingMy guest today says loyal customers are the beating heart of of every great business.

In his book Evergreen: Cultivate the Enduring Customer Loyalty That Keeps Your Business Thriving, Noah Fleming asks why so many companies act like adrenalin junkies, chasing after new customers at the expense of creating deeper, more profitable relationships with the ones they already have?

Evergreen exposes the mad pursuit for what it is: a brief spike in metrics and an ongoing revenue drain, as one-time customers fail to return. A better solution is to shift resources from attracting new customers to engaging the base–the path to stable growth, season after season.

I found Noah’s book fascinating, and I think you will too!

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Episode #070: Chandler Bolt on Launching Your Bestselling Book in 90 Days or Less

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chandler boltIf you’ve ever desire to write and launch your own book, then you’ve come to the right place.

Our guest today, Chandler Bolt, was bitten by the entrepreneurial bug at an early age when he saw that he could make a lot more money working for himself. So, while his friends were off searching for jobs, he was out starting businesses.

He’s the co-founder and CEO of Self-Publishing School. He’s a speaker, traveling across the country teaching students the lessons he’s learned as a young entrepreneur and encouraging them to take the entrepreneurial leap.

He’s also authored several books including, The Productive Person and Productivity Hacks for Entrepreneurs. His latest book is called Book Launch: How to Write, Market & Publish Your First Bestseller in Three Months or Less AND Use it to Start and Grow a Six Figure Business.

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Episode #065: Entrepreneur on Fire’s Kate Erickson offers 16 Steps to Successfully Launching Your Business

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Kate EricksonMy guest today, entrepreneur Kate Erickson, has an eclectic background.

There’s extensive experience in marketing and advertising, an English degree thrown in for good measure, and a passion for entrepreneurship.

She is the now content creator and community leader for EntrepreneurOnFire, a website and podcast hosted by John Lee Dumas. John, by the way, was a guest on episode #003 of this podcast.

Kate, you see, realized after all those years in marketing and advertising and the banking industry that she didn’t need corporate america to determine her worth for her.

Instead, she decided to determine her own worth by taking all of that knowledge and experience she gained and putting it towards helping others recognize, create and build the business they’ve always dreamed of, but never thought possible.

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