Category Archives: Marketing

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Episode #114: Repeating Success Through People, Products and Profits

With Ken Goldstein, author of Endless Encores

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ken goldsteinEver wonder how some people seem to always hit it out of the park?

Sure, they may occasionally miss the mark but, more often than not, you can’t help but notice how those around you are having one success after another? So, what’s their secret? Why do they seem to have many more hits than misses?

That’s what we attempt to wrap our minds around today with the help of Ken Goldstein. Ken is author of Endless Encores: Repeating Success Through People, Products and Profits.

Ken is an advisor to a number of successful companies and has served as CEO and chairman of the board at SHOP.COM, and as executive vice president and managing director of Disney Online. He also speaks and teaches frequently on topics of leadership, executive management, and innovation.

To join my conversation with Ken, simply hit the play button below. You’re sure to learn a lot.

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Episode #113: How to Crush Your Next Media Interview

Based on Three Decades of Experience

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There was a time when a stage or platform was strictly borrowed by the one with the talent.

To sing for a living meant you needed a record deal. To write for a living meant you needed a publishing contract. In my case, to talk into a microphone for a living meant you first had to “run the board” at odd hours and for minimum wage until the program director decided you were ready for more responsibility.  

radio studio

Those fortunate enough to be given a platform kept it on the condition they continued to make the gatekeepers money and/or look good. In the words of Janet Jackson, it was very much a “What have you done for me lately?” kind of world.

In many ways this model is still in play of course. But, as more solo entrepreneurs, freelancers, bloggers, vloggers, podcasters, and other content creators continue to spring up from what are arguably the ashes of the industrial age, the ability of the average person to leverage these larger, more traditional, platforms has been strengthened.

Click the Play button to listen to the episode, or scroll down for the written highlights.

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Episode #112: How to Hug Your Haters with Jay Baer

Embrace Complaints and Keep Your Customers

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Jay BaerIf you answer customer complaints at all, chances are you at least “pick your spots.”

In other words, you choose to engage your customers through only the handful platforms you prefer, whether that’s email, phone, social media, or something else.

Jay Baer, however, author of Hug Your Haters: How to Embrace Complaints and Keep Your Customers insists that, to be effective, your organization needs to answer every complaint from every customer, regardless of platform, all the time!

Not only that, but Jay has the research to back up why this is so important. With it, he demonstrates that there are two types of complainers, each with very different motivations.

And, he includes a number of interviews, as well as case studies, from businesses who follow the Hug Your Haters formula and have transformed their business as a result.

To join my conversation with Jay, simply hit the play button below. You’re sure to learn a lot.

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Please Take My 2015 Listener Survey

Help Me Create Content That Serves Your Needs

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I want to ensure my platform does the best possible job of answering your needs and interests. And that means I need to know more about you. To do that, I’ve created my 2015 Listener Survey.

If you can’t view the embedded survey below, click here.

Create your own user feedback survey

Would you please take a few minutes to fill out the survey? By doing so, you will ultimately be helping yourself. Why? Because you will be helping me create content even more interesting and relevant to you.

Your input is important to me. The survey is easy to fill out, and the results are completely anonymous. I can’t tell who said what. And you can finish in five to seven minutes.

Thank you in advance for your help.

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Episode #084: Discover Exactly What Your Customers Want to Buy

Guest: Ryan Levesque author of Ask

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ryan levesqueToday’s guest, Ryan Levesque, is a guy who, a few years ago at age 30, nearly lost his life.

This event spurred Ryan to share his trade secret. After his near-death experience, Ryan realized more than anything that he wanted to share what he calls his Ask Formula with as many people as possible.

And, despite the fact he is a highly-paid and sought after consultant in the area of sales funnels – his secret’s specialization – he decided the best way to share it with a wider audience was to put it all in a book.

It’s the book we chat about in today’s episode and it’s called Ask: The Counterintuitive Online Formula to Discover Exactly What Your Customers Want to Buy…Create a Mass of Raving Fans… and Take Any Business to the Next Level.

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