Category Archives: Marketing

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550: This Is Strategy with Seth Godin

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Today, we’re tackling a topic that’s often shrouded in mystery and perceived as exclusive to the corporate elite or military strategists: strategy. But as my guest argues, strategy is for everyone who desires to create positive change in the world.

Seth Godin’s latest book, This Is Strategy, is a thought-provoking manifesto that breaks down this seemingly complex subject into digestible concepts, revealing the power of time, games, empathy, and systems in shaping our world.

Through insightful answers and compelling examples, Seth encourages us to think differently about how we approach our work, our relationships, and the changes we seek to make.

Unfamiliar with Seth Godin? Where have you been?

He’s a renowned author, entrepreneur, and speaker, widely recognized for his insights on marketing, leadership, and the way ideas spread. He’s written over 20 bestselling books, including “This Is Marketing,” “Linchpin”, and “Purple Cow,” and his blog is a daily source of wisdom for millions worldwide.

Seth has a unique ability to cut through the noise and offer practical advice that empowers individuals and organizations to make a meaningful impact.

So, get ready to explore the fascinating world of strategy with Seth Godin.

I hope you’ll click the play button below to learn more about Seth and his work. For a summary, just keep scrolling.

Join in on our chat below

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549: Unlocking Creativity: The Science of Brainstorming and Generating New Ideas

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In this episode of Read to Lead, I dive deep into the fascinating world of creativity and innovation.

Challenging common myths about creativity being an innate gift reserved for a select few, this episode empowers listeners with scientific insights and practical strategies to unlock their creative potential.

For more on this topic, and for a summary of the episode, simply scroll down. To listen, just click the play button below.

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528: The Only Business Metric That Matters is Ideaflow with Jeremy Utley (an Encore Presentation of Episode 446)

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My guest today asserts that we all want great ideas, but few of us actually understand how great ideas are born. Innovation, he says, is not an event, a workshop, a sprint, or a hackathon.

It’s a result of mastering ideaflow, a practice that elevates everything else you do.

His name is Jeremy Utley, and he is the coauthor, along with Perry Klebahn of IDEAFLOW: The Only Business Metric That Matters.

They advocate a simple core principle: ideas matter. Instead of focusing on output, innovators focus on input. Instead of obsessing over quality, innovators generate quantity.

They argue that every problem is an idea problem at its core, and changing the way you think about any problem will unleash success. Innovation is a volume game, and the quantity of ideas drives quality.

Intrigued? Click the play button below to learn more Jeremy and his book.

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501: Discover Who You Already Are, Who You Want to Be, and How to Ensure Others See You That Way with Aliza Licht

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Today’s guest, a former fashion executive, successfully turned her communications expertise into a multimedia brand and consultancy. And today, you and I have the privilege of learning from her years of experience.

Her name is Aliza Licht, and her latest book is called On Brand: Shape Your Narrative, Share Your Vision, Shift Their Perception.

How you show up in person, over email, and on social media, Aliza says, communicates your personal brand. That brand deserves thoughtful cultivation and crafting as you shape your narrative, build your network, grow your confidence, and plot your future.

This book is for the new graduate seeking their first job, the middle manager looking to level up, the executive who wants to become more notable, the entrepreneur building from scratch, the person who wants to pivot to a new career, the social media influencer who is their own brand—it’s for anyone who wants to affect the way people perceive them and feel proud when they hear the words “that’s so on brand for you.”

I hope you’ll click the play button below to learn more about Aliza and her work. For a summary, just keep scrolling.

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498: How to Win with Clarity-Fueled Communications with Steve Woodruff

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I’ve yet to meet my guest today in person, but we live less than 30 minutes from one another. I think I need to work harder at changing that soon.

steve woodruff

His name is Steve Woodruff, and this will make his second appearance on the podcast; his first being about five years ago in Episode #243.

Steve’s new book, released just last week, is called The Point: How to Win With Clarity-Fueled Communications.

Clarity-fueled communications, Steve says, is the practice of using the fewest words to make the biggest impact. His book unveils how the overloaded human brain wants information packaged, and how to craft brain-friendly messages that break through the noise.

From email to sales pitches, from workshops to resumes, Steve’s Clarity Fuel Formula is the universal recipe for communications success. The Point includes four simple actions and eight compelling shortcuts that can be used by anyone to get to the point and get others on the same page.

I hope you’ll click the play button below to learn more about Steve’s and their work. For a summary, just keep scrolling.

Join in on our chat below

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