Category Archives: Leadership

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243: Success in Business Begins with Clarity

With Clarity Wins Author Steve Woodruff

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Just a few weeks ago, I’d never even heard of today’s guest. It’s amazing how fast you can take to someone else’s message when it’s delivered in the right way.

That is certainly the case for Steve Woodruff, the King of Clarity, and my guest today on the show.

steve woodruff

In a world filled with noise and distraction, the secret weapon any business can use to break through, Steve says, is CLARITY: Clarity of strategy (leading to focused direction), and clarity of messaging (leading to sales and referrals).

Clarity Wins: Get Heard. Get Referred is a proven handbook to create competitive advantage in any marketplace. You don’t have to spend a million dollars to rise above the noise and grow referrals. You just need to learn how to be clear.

Listening to this episode will ensure you’re headed in the right direction!

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242: Building Atomic Habits with James Clear

Tiny Changes, Remarkable Results

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I first met today’s guest in September 2015 as he and I sat together on a panel at the first-ever Tribe Conference put on by mutual friend Jeff Goins.

His name is James Clear, and he is best known for his ability to distill complex topics into simple behaviors that can be readily applied to daily life and work.

James Clear

I love that, in this New York Times bestseller, he draws on ideas from biology, psychology, and neuroscience to create an easy-to-understand guide for making good habits inevitable and bad habits impossible.

That new and bestselling book is called Atomic Habits: An Easy and Proven Way to Build Good Habits and Break Bad Ones (Tiny Changes, Remarkable Results).

It’s going to reshape the way you think about progress and give you the tools and techniques you need to transform your habits and achieve a success that lasts.

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241: How Great Leaders Create Connection in the Age of Isolation

With Back to Human author Dan Schawbel

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Making a return visit to the show this week is three-time author Dan Schawbel.

Dan last made an appearance a long, long time ago. In fact, it was Episode #010 when Read to Lead was barely two months old.

dan schawbel

This time, Dan is here to teach us how to better create team and organizational connections in a world where technology is isolating us at home and at work.

His new book is called Back to Human: How Great Leaders Create Connection in the Age of Isolation. In fact, the book debuts today.

Dan’s book will help you discover how the next generation of leaders can create a workplace where teammates feel genuinely connected, engaged, and empowered, without relying on technology.

There is a lot of research and exclusive studies that went into the the insights you’ll find here. Do yourself a favor and pick up a copy via the link above today.

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238: 8 Surefire Ways to Dramatically Grow Your Business by Becoming the Obvious Choice

Grab below my free PDF that accompanies this episode

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In today’s solo episode, I dive into what I’ve learned over the last 10+ years about standing out as an organization or personal brand.

A complete grasp of these concepts is what allowed me to successfully navigate leaving my traditional job and venturing out onto my own over five years ago.

Jeff Brown

I’ve given talks on this topic more and more this year and adapted this episode from my slides.

If you’d like to view my slides later, or while you’re listening to the episode, simply scroll down and enter your first name and email address to grab the free PDF.

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236: Managing Talent Risk in a High-Stakes Technical Workforce

Featuring Do You Have WHO It Takes author Steve Trautman

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My guest today is a former Microsoft and Expedia employee. He has also founded his own knowledge transfer and consulting company.

I’m talking about Steve Trautman. His previous books include Teach What You Know: A Practical Leader’s Guide to Knowledge Transfer through Peer Mentoring and The Executive Guide to High-Impact Talent Management, a book co-written with David DeLong. 

steve trautman

Steve’s latest book is called Do You Have WHO It Takes? Managing Talent Risk in a High-Stakes Technical Workforce.

In it, Steve offers revolutionary yet practical ideas for every level of an organization (including the corporate board) so that you can manage talent risk with clear, measurable, and relevant date.

And, he goes beyond academic theory to include a talent risk methodology, scripts for critical conversations, case studies, and useful tools gleaned from his own experience.

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