How valuable would it be for a seller to have the buyer’s perspective? How many books about selling are co-written by a sales expert and a professional buyer?
As far as I know, there’s only one, and it’s the one being featured on today’s episode of the Read to Lead Podcast.
Same Side Selling: How Integrity and Collaboration Drive Extraordinary Results For Sellers and Buyers was written to help you escape the competitive, adversarial dynamic that gives salespeople a bad name.
Instead, use a collaborative, trust-building approach that everyone can embrace – especially your customer!
This book includes the buyer’s perspective on every page. If you want to achieve dynamic growth and join the same side as your buyers, this book will show you how to do it.
Join in on our chat below
Subscribe: Apple Podcasts | Google Podcasts | RSS
Continue Reading »