Category Archives: Leadership

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451: How to Create, Live, and Sell a Powerful Personal Brand with Dr. Cindy McGovern

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My guest today used to live just a few miles away from me in Franklin, Tennessee. She also taught for a time at a well-regarded Nashville university (Belmont). Something I too have done (MTSU).

dr cindy mcgovern

Her name is Dr. Cindy McGovern. And her newest book just released in September. It’s called Sell Yourself: How to Create, Live, and Sell a Powerful Personal Brand.

She says that, no matter what your role or title is at work, selling is an important part of what you do―whether you’re selling a product, an idea, or a new way of doing things. But, before you can sell any of those things you have to sell yourself.

Creating your own personal brand―and promoting it in all you do―is essential to achieving your professional goals and getting ahead in life.

In the book, you’ll learn about how to apply the most effective selling strategies to your personal brand, and how these strategies can help you create and live a personal brand that will be easy to sell.

Intrigued? Click the play button below to learn more Dr. Cindy and her book.

Join in on our chat below

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450: Primal Storytelling: Marketing for Humans with Anthony Butler

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Today’s guest has an incredible background. He served in Baghdad during the invasion of Iraq. And, somehow, he managed to take the corporate world by storm shortly after finishing his time in the service, despite not having previous business experience.

anthony butler

His name is Anthony Butler. Anthony has written a book that just came out in September.

It’s called Primal Storytelling: Marketing for Humans.

Two years into running his own digital agency, Anthony was stunned when a new client left. The work was good, they said, but the results weren’t consistent.

So, he set out to fix it—to design a reliable digital marketing system that would always come out ahead.

The result is a cutting-edge approach that combines evolutionary psychology with age-old story techniques to create high-performing digital content that cuts through the noise.

Whether you’re competing for local foot traffic or global downloads, Primal Storytelling will help you forge authentic connections with your audience, improve your brand performance in social media and SEO, and supercharge your content results.

Intrigued? Click the play button below to learn more Anthony and his book.

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449: Communication Secrets of the World’s Greatest Salesman with Carmine Gallo

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Today’s guest is a favorite of mine. That’s right. He’s been here before. In fact, today marks his third visit as a guest.

carmine gallo

His name is Carmine Gallo. He’s written bestselling books like Talk Like TED and The Presentation Secrets of Steve Jobs.

His brand new book, out today, is called The Bezos Blueprint: Communication Secrets of the World’s Greatest Salesman.

Carmine reveals the communication strategies that Jeff Bezos pioneered to fuel Amazon’s astonishing growth. As one of the most innovative and visionary entrepreneurs of our time, Bezos reimagined the way leaders write, speak, and motivate teams and customers.

The communication tools Bezos created are so effective that former Amazonians who worked directly with Bezos adopted them as blueprints to start their own companies. Now, these tools are available to you.

Intrigued? Click the play button below to learn more Carmine and his book.

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448: Transform How You Communicate and Lead with René Rodriguez

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My guest today is truly one of the best-prepared and most articulate guests I’ve ever had the privilege to welcome to the show. And that voice. I often get compliments on my own voice, but wow!

rené rodriguez

Wait until you hear the voice of René Rodriguez. You just might melt.

But more importantly, I can’t wait for you to hear his message. It’s incredibly compelling.

René is here today to help us apply the latest advances in neuroscience to your real-world persuasion and influence strategies for immediate results 

In Amplify Your Influence, he delivers an eye-opening roadmap to using applied neuroscience to improve readers’ communication ability, critical thinking, cultural awareness, and leadership skills. 

Perfect for executives, managers, sales professionals, and other business leaders, Amplify Your Influence is required reading for anyone seeking to improve their ability to effect change in the people around them, whether they’re in the office, the boardroom, the classroom, or at home. 

Intrigued? Click the play button below to learn more René and his book.

Join in on our chat below

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Criticism and Success

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During my reading early this morning, a part of my morning ritual, I ran across this quote from Ziglar…

Don’t be distracted by criticism. Remember, the only taste of success some people have is when they take a bite out of you.

Zig Ziglar

In an interview with author Seth Godin several years ago, I asked about doing what you feel called to do in the face of detractors. I loved his answer (paraphrased here): 

“No author has ever read all their 1-Star Amazon reviews and then said to themselves, ‘Gee, now I’m a better writer.’ When people express their dislike for your work, it doesn’t mean your work is bad. It just means it wasn’t for them. Your job is to continue showing up and putting out your work for the people who it is for…as soon as you realize you don’t have to please everyone, the last excuse you have for doing your best work goes away.” 

He also makes a distinction later between “informed criticism” and the criticism that comes “from the pain of the critic.” 

It immediately brings to mind the “Man in the Arena” quote from one of Roosevelt’s speeches (and an inspiration for the title of Brené Brown’s book Daring Greatly).

At any rate, if you’re facing criticism today, or struggling with the fear of potential criticism, know that you’ll likely never escape it, at least not as long you’re doing anything worthwhile. 

If anything, let the criticism you do receive serve as confirmation that you’re doing exactly that: worthwhile, meaningful, and life-changing work.