462: Make More Sales, Build Loyal Relationships, and Make More Money with Jen Gitomer

I have my friend Honorée Corder to thank again for this week’s guest. She’s always helping to introduce me to new and interesting people.

jen gitomer

The latest person on that list is Jen Gitomer. In 2019, she published the book we’re focusing on today.

It’s called Sales in a New York Minute: Make More Sales, Build Loyal Relationships, and Make More Money.

You’ve heard the term ”…in a New York minute,” and you have your own ideas of what it means. Jennifer defines it as ”fast, clear, direct, and successful.” That’s the way of New York, and it’s the way sales are made (or lost) in New York City, and everywhere else on the planet.

She grew up in a successful book manufacturing family business run by her parents. Their dinner table conversations were a MBA real-world business education years before she graduated from the Olin School of Business at Washington University in St. Louis.

Jennifer is a speaker, trainer, writer, blogger, Facebooker, Instagrammer, Tweeter, podcaster and YouTuber. She is online and on the money, and her mission is to teach you how to make it anywhere.

I hope you’ll click the play button below to learn more about Jen and her work. For a summary, just keep scrolling.

Join in on our chat below

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Building Better Relationships: The Importance of Effective Communication in the Workplace

In today’s fast-paced and ever-changing business landscape, communication is a crucial aspect of success. It enables individuals to collaborate, share ideas, and complete tasks efficiently. However, poor communication can lead to misunderstandings, miscommunication, and decreased productivity. To overcome these obstacles and improve communication in the workplace, it’s essential to understand the barriers that exist and implement effective strategies and techniques.

Barriers to Communication

Communication barriers are anything that obstructs the flow of information between individuals or groups in the workplace. They can take various forms, including language differences, cultural differences, and technology issues. For example, language differences can make it challenging to communicate effectively, while cultural differences can impact nonverbal cues and communication styles. Technology can also create communication barriers, such as unreliable video conferencing software or internet connections. When communication barriers are present, they can negatively impact productivity, morale, and overall job satisfaction.

Overcoming Communication Barriers

To overcome communication barriers, organizations need to prioritize communication and make it a key part of their workplace culture. Encouraging active listening, using clear and concise language, and promoting a positive and open workplace culture can help improve communication and enhance job satisfaction. Additionally, technology can be a powerful tool for enhancing communication and collaboration, but it’s important to ensure that everyone is using the same tools and establish clear expectations for communication.

Improving Verbal Communication

Verbal communication is an essential aspect of effective communication in the workplace. To be effective, it must be clear, concise, and involve active listening. To improve verbal communication skills, you should avoid distractions, ask questions, and summarize key points after a conversation. By implementing these strategies, you can enhance their ability to communicate effectively in the workplace.

Improving Written Communication

Written communication is also a crucial aspect of effective communication in the workplace. To be effective, it must be clear, concise, and avoid ambiguity. To improve written communication skills, use clear and concise language, proofread your messages before sending, and be as specific and concise as possible.

Encouraging a Positive Workplace Culture

Workplace culture plays a significant role in shaping communication in the workplace. A positive and open culture can foster effective communication and collaboration, while a negative or closed culture can create communication barriers and decrease morale. Organizations can encourage feedback, create opportunities for collaboration, and promote diversity and inclusivity in the workplace to create a more open and inclusive culture.

Leveraging Technology for Improved Communication

Technology has revolutionized the way we communicate, offering new tools and platforms for enhancing communication and collaboration in the workplace. From video conferencing to project management software, technology can help you and your team communicate more effectively, regardless of location or time zone. However, it’s crucial to ensure that everyone is using the same tools, establish clear expectations for communication, and encourage regular use of communication tools.

Conclusion

In conclusion, effective communication is a critical aspect of success in the workplace, and implementing strategies and techniques to overcome communication barriers and improve communication skills can have a positive impact on productivity, morale, and job satisfaction. By prioritizing communication, encouraging a positive workplace culture, and leveraging technology, individuals and organizations can enhance their ability to communicate effectively and succeed in the modern workplace.

461: Audio Book Summary: Mindset by Carol S. Dweck

Today, I’m sharing an audio summary of one of the most popular books of the last 20 years. First, it’s difficult to believe it came out nearly 17 years ago.

Jeff Brown

The book I’m talking about celebrates its 17th anniversary on February 28th. The book I’m talking about of, course, is Mindset: The New Psychology of Success by Carol S. Dweck.

After decades of research, she discovered a simple but groundbreaking idea: the power of mindset.

In her book, she shows how success in school, work, sports, the arts, and almost every area of human endeavor can be dramatically influenced by how we think about our talents and abilities.

People with a fixed mindset—those who believe that abilities are fixed—are less likely to flourish than those with a growth mindset—those who believe that abilities can be developed. Mindset reveals how great parents, teachers, managers, and athletes can put this idea to use to foster outstanding accomplishment.

In this episode, I’m sharing an audio summary of Mindset, the audio version of the same written summary I share with my members inside the Read to Lead Community.

By the way, if you’d like to receive a new written book summary every week, jump on over to my Community page and sign up for free. You get access to the Read to Lead Community, the chance to interact with other readers, and a new book summary each and every week.

And, if you’d like to check out my audio summary of Mindset, just hit the play button below.

Listen Now

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459: You MUST Market Your Book with Honorée Corder

What is the single best tool an entrepreneur needs to build, boost, and grow their business? Win an Olympic Gold Medal? Sure! That’d be great. But apart from that?

honorée corder headshot

Write a book, of course! That according to Honorée Corder, author of 20-plus books including 2016’s You MUST Write a Book: Boost Your Brand, Get More Business, and Become the Go-To Expert.

But during the book’s launch and after it’s out in the world (and for the rest of your natural life) you must market that book!

Honorée has sold hundreds of thousands of book in ways most authors have never considered. She’s coached authors to successful writing careers and has co-authored and managed many books (including The Miracle Morning series).

Where to begin?

New and even experienced authors often feel overwhelmed by everything they’re told they must do. It can be hard to know where one should be putting their energy. Honorée has a gift for teaching what’s important in a way that’s easy to understand and remember.

In this book, Honorée takes a complicated subject and makes it simple to put into practice. She will get you excited to start the journey from the first work to bestseller.

Are You Ready to Find Readers?

You’ll love this playbook for author marketing because the stories and examples will stick with you as you build your publishing brand.

I hope you’ll click the play button below to learn more about Honorée and her work. For a summary, just keep scrolling.

Join in on our chat below

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Unlock Your Potential: 4 Simple Steps to Consistent Reading

Reading books for personal and professional development is a great way to learn new skills and gain valuable knowledge, but it can be difficult to find the time to do so consistently. 

Many working professionals are busy with their jobs, families, and other responsibilities, and it can be challenging to carve out additional time in their schedule for reading. 

woman face down, tired, exhausted

I’m guessing you can relate.

That said, there are several methods you can implement to make it easier to carve out time for reading. 

But before I share them with you, let me address what, for some, might be the “elephant in the room.” 

The guilt associated with “just” reading

I loved to read as a kid. I mean LOVED. 

From the Hardy Boys and Encylopedia Brown to The Hobbit and The Lord of the Rings, I was reading anytime I could, even when I was supposed to be doing something else…like sleeping (sorry mom!).

As I grew older though, reading seemed to be something fewer and fewer of my friends and colleagues were engaged in. Reading had always been fun, but now social activities and adult responsibilities were beginning to take precedence.

In fact, as an adult, I think I almost conditioned myself to feel guilty if I were reading. To sit and read meant I wasn’t being active, I wasn’t being productive, and I wasn’t actually doing anything “useful.” 

Put another way, I became convinced there were far more important things I could do with my time other than reading.

No one else was sending out these messages to me but, somehow, long before I would pick up my first nonfiction book, I managed to convince myself that reading was a pastime relegated to those who had little to no real responsibilities. 

In my mind at least, reading was a luxury I couldn’t afford.

No! Today was all about working toward earning a living, building relationships, and becoming successful. When I reached the top of the success mountain, well, then I might have time for enjoying a book or two. 

If this resonates with you on some level, let me set the record straight.

Carving out time to read a good book is not goofing off, it’s not wasting time, and it’s not something just for kids or those who have nothing else to worry about in life. 

Reading daily is a habit that some of the world’s most successful people not only practice themselves but have publically advocated for.

Warren Buffet, Oprah Winfrey, Bill Gates. 

And research suggests there are dozens of benefits to reading. Benefits that apply to fiction as well as nonfiction. 

In fact, it wasn’t until I installed a reading habit in the early 2000s that my career began to truly take off.

In a relatively short period of time, as lessons learned were implemented and evaluated, I began to get noticed by my peers and leaders within the organization.

I soon found myself presenting to various groups inside our company. Leaders from other offices wanted their staff to learn what I knew.

I credit as many as six promotions over a dozen or so years to one major shift in my professional development: going from non-reader to reader.

Okay so, hopefully, I convinced you there need be no guilt associated with the act of enjoying a good book. 

Here, then, are just a few ideas for finding ways to make reading a more consistent habit:

Schedule reading time into your day 

One of the most effective ways to make time for reading is to actually schedule it into your day. This means exactly what you think it means: setting aside a specific time each day to read.  

It doesn’t have to be the same time every day, of course, but to make it a habit, your reading time needs to have this level of commitment. Otherwise, it’s not likely to become a habit at all.

You might schedule time to read during your morning or evening commute, during lunch, or before bed. Or, you could wake up 30 minutes earlier each day to read before starting your workday.

The key is to actually schedule it in your calendar just like you would any other appointment or meeting. In this case, it’s simply a meeting with yourself. 

When it’s on your calendar, rather than just something you’ve only thought about doing with that particular time, it will become easier to “protect” your reading time. 

Audiobooks aren’t just for fiction anymore

If you have difficulty finding time to sit down and read, listening to audiobooks can be a great alternative. You can, of course, listen to audiobooks while you’re doing other activities, such as working out, driving, or doing household chores.

While audiobooks are ultimately better suited for enjoying fiction in my opinion, there are frankly some books I might never have made it through were it not for my Audible account.

It’s true that it’s often tougher to implement—heck, remember—what you hear while listening to a nonfiction book, especially if the book you’re listening to is filled with action steps. But with a little discipline, it’s possible. 

For example, make it a point after your flight, or run, or chores, or whatever it is, to go back through the spots you bookmarked and take written or typed notes.

For me, one of the best times to enjoy an audiobook is during a flight. I have the feeling of being productive in the sense I’m getting where I need to go (flying), but I’m also in a position where I can listen and take notes if I like. 

Read shorter books 

Nowhere is it written that for your reading to “count,” it has to be some epic tome, say, Steve Jobs by Walter Isaacson for example (at nearly 700 pages, it’s a tome of total titanic proportions). 

If you have limited time, reading shorter books can be a great way to feel like you’re making headway with the little time you do have. 

My friend and author, Jon Acuff, usually has a goal of reading a certain number of books each year, and even sometimes includes comic books on his goal list.

To the critics, he says, “Hey, it’s my goal. I can include whatever kind of books I want.” 

Be like Jon. Don’t let anyone else tell you what books can and can’t be on your reading list goal. 

Make reading social

Reading can be a lot more fun when you share it with others. I believe this greatly increases your odds of making reading a habit. 

If like my story above, you’ve managed to find yourself surrounded by other people who don’t spend much or any time reading, it’s no wonder you’ve struggled to do it consistently yourself. 

And that is one of the many reasons why I decided to offer weekly book summaries for free inside the Read to Lead Community (something that was initially going to be offered as part of a paid subscription). 

We will indeed be building out the components of a Read to Lead+ section, parts of which will require a small subscription to access. This might include things like a book club that meets on a regular basis, private sessions with authors, and more. 

However, I decided to separate out the summaries, as well as the ability to talk about the summaries and books among your peers, from that subscription section. 

Hopefully, this eliminates any remaining excuses you might have to read with more consistency. 🙂 

Who do you want to be? 

Building a consistent reading habit does take time and effort.

Think of it this way: Who do you want to be? 

In Atomic Habits by James Clear, he says that every habit you successfully install is essentially casting a vote for who you want to be. Over time, your votes add up.

You don’t have to be perfect. You don’t have to get “all the votes.” You just need the majority of the votes. 

Today, and every day, start casting your votes for the person you want to become. 

My hope is that this community will aid you in getting there.