Category Archives: Entrepreneurship

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480: The Case for Good Jobs with Zeynep Ton

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Two years ago, my 81-year-old mother, fell in love with Turkish culture. Credit Turkish men. Suffice to say, there’s not a Turkish movie or soap opera she hasn’t seen at least twice. She’s even teaching herself the language.

zeynep ton

This means, of course, that possibly for the first time ever, she’ll be excited to give one of my episodes a listen because Turkey is from where my guest today originally hails.

Her name is Zeynep Ton (Zeynep, according to my mother, is a popular girl’s name in Turkey. It’s even the name of a leading character on one of her “shows.”).

And Zeynep’s new book, released just a few weeks ago, is called The Case for Good Jobs: How Great Companies Bring Dignity, Pay & Meaning to Everyone’s Work.

From healthcare facilities to call centers, fulfillment centers to factories, and restaurants to retail stores, companies are struggling to find or keep workers, Zeynep says, because the jobs they offer are low-paying, stressful, and provide little chance for growth and success.

Workers want good jobs, and many leaders want to provide them.

But they don’t think they can offer higher pay and more motivating work without hurting the bottom line. Most business leaders want to win with customers, but their companies are hobbled by a host of service and operational problems largely driven by high employee turnover—turnover that’s partly driven by low pay.

With expertise drawn from spending time on the front lines with workers and their managers, Zeynep knows what’s keeping most companies mired in mediocrity and how implementing a good jobs system makes them more competitive, more resilient, and more likely to attract and retain loyal customers and dedicated employees.

I hope you’ll click the play button below to learn more about Zeynep and her work. For a summary, just keep scrolling.

Join in on our chat below

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468: Stop Writing Books Nobody Reads with Debs Jenkins

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Networks are an amazing thing. And to think I never even considered what a boon this podcast could be to my own network when I launched it nearly 10 years ago.

debs jenkins

There is Dan Horowitz of LinkedIn. He read my book and invited me to speak to his employees. Later, he introduced me to author Ann Latham. Ann would appear on the podcast twice in less than three months.

Ann, then introduced me to the person I have the privilege of speaking with today. Debs Jenkins.

Debs is a book writing coach, and author of Stop Writing Books Nobody Reads: The Dangerously Effective Way to Write and Publish a Book That People Read and Refer.

Debs says that you don’t need a long book published by a traditional publisher to get what you need. You need to get short valuable ideas out to your market in a professional way, as quickly as possible.

Many people, Debs says, don’t get their ideas turned into things (books written) because they skip an element in the process, reinvent the process or don’t even have a process to start with. When you have the process you can turn your thoughts into many different things. This book gives you the process so you can write your book that will be read and referred!

I hope you’ll click the play button below to learn more about Debs and her work. For a summary, just keep scrolling.

Join in on our chat below

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465: What to Say to Get Your Way with NYT Bestselling Author Jonah Berger

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At the beginning of this year, in Episode 456, I highlighted the six books I’m most looking forward to in the first half of 2023. I hope to feature all six here on the podcast. The first was featured in late January (Attention Span by Dr. Gloria Mark).

jonah berger

I’m excited to share that the second book on that list is being featured today. It’s from Wharton Professor Jonah Berger and is called Magic Words: What to Say to Get Your Way.

In Magic Words, Jonah gives you an inside look at the new science of language and how you can use it. Technological advances in machine learning, computational linguistics, and natural language processing, combined with the digitization of everything from cover letters to conversations, have yielded unprecedented insights.

You’ll learn how salespeople convince clients, lawyers persuade juries, and storytellers captivate audiences; how teachers get kids to help and service representatives increase customer satisfaction; how startup founders secure funding, musicians make hits, and psychologists identified a Shakespearean manuscript without ever reading a play.

This book is designed for anyone who wants to increase their impact. It provides a powerful toolkit and actionable techniques that can lead to extraordinary results. Whether you’re trying to persuade a client, motivate a team, or get a whole organization to see things differently, this book will show you how to leverage the power of magic words.

Intrigued? Click the play button below to learn more about Jonah and his new book.

Join in on our chat below

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462: Make More Sales, Build Loyal Relationships, and Make More Money with Jen Gitomer

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I have my friend Honorée Corder to thank again for this week’s guest. She’s always helping to introduce me to new and interesting people.

jen gitomer

The latest person on that list is Jen Gitomer. In 2019, she published the book we’re focusing on today.

It’s called Sales in a New York Minute: Make More Sales, Build Loyal Relationships, and Make More Money.

You’ve heard the term ”…in a New York minute,” and you have your own ideas of what it means. Jennifer defines it as ”fast, clear, direct, and successful.” That’s the way of New York, and it’s the way sales are made (or lost) in New York City, and everywhere else on the planet.

She grew up in a successful book manufacturing family business run by her parents. Their dinner table conversations were a MBA real-world business education years before she graduated from the Olin School of Business at Washington University in St. Louis.

Jennifer is a speaker, trainer, writer, blogger, Facebooker, Instagrammer, Tweeter, podcaster and YouTuber. She is online and on the money, and her mission is to teach you how to make it anywhere.

I hope you’ll click the play button below to learn more about Jen and her work. For a summary, just keep scrolling.

Join in on our chat below

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459: You MUST Market Your Book with Honorée Corder

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What is the single best tool an entrepreneur needs to build, boost, and grow their business? Win an Olympic Gold Medal? Sure! That’d be great. But apart from that?

honorée corder headshot

Write a book, of course! That according to Honorée Corder, author of 20-plus books including 2016’s You MUST Write a Book: Boost Your Brand, Get More Business, and Become the Go-To Expert.

But during the book’s launch and after it’s out in the world (and for the rest of your natural life) you must market that book!

Honorée has sold hundreds of thousands of book in ways most authors have never considered. She’s coached authors to successful writing careers and has co-authored and managed many books (including The Miracle Morning series).

Where to begin?

New and even experienced authors often feel overwhelmed by everything they’re told they must do. It can be hard to know where one should be putting their energy. Honorée has a gift for teaching what’s important in a way that’s easy to understand and remember.

In this book, Honorée takes a complicated subject and makes it simple to put into practice. She will get you excited to start the journey from the first work to bestseller.

Are You Ready to Find Readers?

You’ll love this playbook for author marketing because the stories and examples will stick with you as you build your publishing brand.

I hope you’ll click the play button below to learn more about Honorée and her work. For a summary, just keep scrolling.

Join in on our chat below

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