Category Archives: Entrepreneurship

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465: What to Say to Get Your Way with NYT Bestselling Author Jonah Berger

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At the beginning of this year, in Episode 456, I highlighted the six books I’m most looking forward to in the first half of 2023. I hope to feature all six here on the podcast. The first was featured in late January (Attention Span by Dr. Gloria Mark).

jonah berger

I’m excited to share that the second book on that list is being featured today. It’s from Wharton Professor Jonah Berger and is called Magic Words: What to Say to Get Your Way.

In Magic Words, Jonah gives you an inside look at the new science of language and how you can use it. Technological advances in machine learning, computational linguistics, and natural language processing, combined with the digitization of everything from cover letters to conversations, have yielded unprecedented insights.

You’ll learn how salespeople convince clients, lawyers persuade juries, and storytellers captivate audiences; how teachers get kids to help and service representatives increase customer satisfaction; how startup founders secure funding, musicians make hits, and psychologists identified a Shakespearean manuscript without ever reading a play.

This book is designed for anyone who wants to increase their impact. It provides a powerful toolkit and actionable techniques that can lead to extraordinary results. Whether you’re trying to persuade a client, motivate a team, or get a whole organization to see things differently, this book will show you how to leverage the power of magic words.

Intrigued? Click the play button below to learn more about Jonah and his new book.

Join in on our chat below

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462: Make More Sales, Build Loyal Relationships, and Make More Money with Jen Gitomer

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I have my friend Honorée Corder to thank again for this week’s guest. She’s always helping to introduce me to new and interesting people.

jen gitomer

The latest person on that list is Jen Gitomer. In 2019, she published the book we’re focusing on today.

It’s called Sales in a New York Minute: Make More Sales, Build Loyal Relationships, and Make More Money.

You’ve heard the term ”…in a New York minute,” and you have your own ideas of what it means. Jennifer defines it as ”fast, clear, direct, and successful.” That’s the way of New York, and it’s the way sales are made (or lost) in New York City, and everywhere else on the planet.

She grew up in a successful book manufacturing family business run by her parents. Their dinner table conversations were a MBA real-world business education years before she graduated from the Olin School of Business at Washington University in St. Louis.

Jennifer is a speaker, trainer, writer, blogger, Facebooker, Instagrammer, Tweeter, podcaster and YouTuber. She is online and on the money, and her mission is to teach you how to make it anywhere.

I hope you’ll click the play button below to learn more about Jen and her work. For a summary, just keep scrolling.

Join in on our chat below

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459: You MUST Market Your Book with Honorée Corder

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What is the single best tool an entrepreneur needs to build, boost, and grow their business? Win an Olympic Gold Medal? Sure! That’d be great. But apart from that?

honorée corder headshot

Write a book, of course! That according to Honorée Corder, author of 20-plus books including 2016’s You MUST Write a Book: Boost Your Brand, Get More Business, and Become the Go-To Expert.

But during the book’s launch and after it’s out in the world (and for the rest of your natural life) you must market that book!

Honorée has sold hundreds of thousands of book in ways most authors have never considered. She’s coached authors to successful writing careers and has co-authored and managed many books (including The Miracle Morning series).

Where to begin?

New and even experienced authors often feel overwhelmed by everything they’re told they must do. It can be hard to know where one should be putting their energy. Honorée has a gift for teaching what’s important in a way that’s easy to understand and remember.

In this book, Honorée takes a complicated subject and makes it simple to put into practice. She will get you excited to start the journey from the first work to bestseller.

Are You Ready to Find Readers?

You’ll love this playbook for author marketing because the stories and examples will stick with you as you build your publishing brand.

I hope you’ll click the play button below to learn more about Honorée and her work. For a summary, just keep scrolling.

Join in on our chat below

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457: The Proven Path for Building a Rewarding Online Business with Matt McWilliams

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I’m excited this week for lots of reasons. First, I celebrate my birthday is this week (tomorrow if you’re keeping score)! Second, I get to welcome onto the show a longtime friend and fellow entrepreneur Matt McWillams, whose dream of traditionally publishing a book is finally being realized!

matt mcwilliams

That book is called Turning Your Passions Into Profits: The Proven Path to Building a Rewarding Online Business. And I’m predicting it’s going to debut on a few bestseller lists. Yep, you heard it hear first.

Let me ask you a question: Would you enjoy creating a lifestyle you love by pursuing your passions and turning profits in the process?

Well, you’re in luck, because Matt’s book outlines step-by-step guidance for turning your passions into a profitable and lasting business.

He details how to find and attract your audience, build a following, and ultimately how to monetize your venture quickly and sustainably.

Turn Your Passions into Profits will help you:

  • Gain clarity on the exact steps it takes to start, grow, and monetize your online platform
  • Build up the confidence necessary to share your message with the world
  • Realize that you deserve to create a good income doing what you love
  • Acquire the tools and strategies needed to succeed with an online business and compete against established platforms

So many entrepreneurs either run a profitable business but hate their work or run a business they love, with a message they’re proud of, without making any money. There’s a better way to build a business, one that helps you wake up every day excited and full of purpose and make a profit.

Intrigued? Click the play button below to learn more about Matt and his new book.

Join in on our chat below

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451: How to Create, Live, and Sell a Powerful Personal Brand with Dr. Cindy McGovern

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My guest today used to live just a few miles away from me in Franklin, Tennessee. She also taught for a time at a well-regarded Nashville university (Belmont). Something I too have done (MTSU).

dr cindy mcgovern

Her name is Dr. Cindy McGovern. And her newest book just released in September. It’s called Sell Yourself: How to Create, Live, and Sell a Powerful Personal Brand.

She says that, no matter what your role or title is at work, selling is an important part of what you do―whether you’re selling a product, an idea, or a new way of doing things. But, before you can sell any of those things you have to sell yourself.

Creating your own personal brand―and promoting it in all you do―is essential to achieving your professional goals and getting ahead in life.

In the book, you’ll learn about how to apply the most effective selling strategies to your personal brand, and how these strategies can help you create and live a personal brand that will be easy to sell.

Intrigued? Click the play button below to learn more Dr. Cindy and her book.

Join in on our chat below

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